Using the Internet+ skillfully, a small singer can also become a big star
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Before the Internet became popular, it was hard to imagine that an ordinary singer could frequently appear in front of the public. More often than not, even fans could only hear about them but never see them in person. But with the development of the Internet, especially the rise of mobile Internet, fans' enthusiastic pursuit has given every singer the opportunity to fully showcase his or her singing voice on different platforms, making themselves a famous singer sought after by fans. Using Internet+ to enhance influence Under the impact of Internet+, even big-name singers have to put down their airs and start online mode, increasing their influence through the simultaneous online and offline live broadcast of concerts. Following Wang Feng, first-tier singers such as Zhang Huimei, Zhao Chuan, Karen Mok, and Cui Jian have successively held "online concerts". At the same time, online concerts also provide some unknown second- and third-tier singers with frequent opportunities to showcase themselves. Through effective operations, the number of fans of some second-tier singers has gradually increased, and their influence has continued to grow. At present, these live broadcasting formats can not only increase the exposure of singers, but also become a platform for those who have music dreams to become stars. In recent years, various companies have launched their own music live broadcasting platforms, some of which even claim to be star-making platforms. LeTV Music CEO Yin Liang said, "We are very keen to build our platform into a platform that has the ability to create stars and provide value-added services for idols." Moreover, the current live broadcasting platforms are multi-terminal, among which the mobile platform is more flexible. Through the mobile phone related APP, you can interact with the singer in real time, and fans can also communicate online. This community-based operation mode increases fans' sense of identity and participation. For example, in an online concert, mobile fans can send flowers to their favorite singers and send various cheering expressions. The participation rate of online concerts is not worse than that of offline concerts. Now, more and more entertainment companies are cooperating with video companies to operate their own teams, maximizing their influence and profitability through this online and offline linkage. A young singer can also become a famous singer "Internet + idol is not a math problem, but a chemistry problem." After the chemical reaction of Internet +, if you want to become a famous singer, you don't have to rely on big companies and big operations as before. Small teams and small operations can also fight a beautiful battle. Last year, Wang Feng's concert at the Bird's Nest sold out all 60,000 tickets, and also sold 48,000 virtual tickets for online live broadcast at a price of 30 yuan each. This seems to provide a way out for musicians. Domestically, Kugou's "Song Fan Club", Youku Tudou's "Star Dream" platform, Tudou's online music live broadcast platform "Magic Bean Live", and LeTV Music's "Live Life" are all trying the online live broadcast model. But it is not satisfactory, because the most important thing about the online live broadcast model is to accumulate enough fans and users. If it does not reach a certain amount, it will not bring corresponding economic effects. Nowadays, some video websites are trying to customize platforms for stars, conduct regular live broadcasts, gather fans, and catalyze the fan economy effect. It is understood that SNH48 has officially settled in LeTV Super Mobile Big Star Channel. At the same time, SNH48 LeTV Music Super Official Website will also be launched in the near future, and will broadcast weekly theater performances from May this year to May next year. Can such large-scale long-term performances attract enough fans? If so, this model will be a pioneering attempt. Otherwise, it will waste a lot of manpower, material resources, and financial resources. Next, some platforms of video websites may be open to all singers and operate independently. At that time, the number of fans will be the key to whether an ordinary singer can become a superstar. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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