XRDC: 2019 AR/VR Innovation Report

XRDC released the "2019 AR/VR Innovation Report". Games remain the primary focus of AR/VR/MR development.

59% of respondents said gaming was the most popular, 38% said entertainment (excluding gaming) was the second most popular focus, and 33% said they were focusing on educational programs.

Combining some of the possible answers together, we found that 70% of developers are focused on games/entertainment, 37% are working on training/education projects, and 25% of respondents are focused on brand experience.

Oculus Rift surpasses HTC Vive as top AR/VR/MR platform, Oculus Quest already generates huge interest

When asked which AR/VR/MR platform respondents are currently developing for, 29% chose Oculus Rift, 24% chose Oculus Quest, and 24% chose HTC Vive.

A similar split in interest was seen when surveying respondents on what platform their last project was published on, and what platform they were targeting for their next project.

30% of respondents’ last project was for Oculus Rift, 29% of developers’ last project was on HTC Vive, 22% of respondents’ last work was done on an Android phone or tablet via ARCore, and 12% chose Oculus Quest.

Looking ahead to their next AR/VR/MR project, 30% of respondents said it will be released on Oculus Rift, 28% on Oculus Quest, and 24% on HTC Vive.

Most AR/VR developers don’t care about adapting their work to 2D

The majority (52%) said their current projects are designed specifically for AR/VR.

16% of respondents said that their current projects are being developed for both AR/VR and 2D, and only 5% said they are working on a 2D project that will be adapted for AR/VR.

Most AR/VR/MR projects are still paid for from company coffers, but customer investment is increasing

The most popular source of funding for AR/VR/MR development is the company’s existing funds (41%); funding from one or more customers is the second most popular source (27%).

Most developers still don’t see short-term returns

This year, 27% of respondents expect their AR/VR/MR projects to be profitable in the medium term, 23% expect long-term profitability, and 11% expect short-term returns. Only 11% of respondents said their projects are currently profitable, down from 14% last year.

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