DingDong speakers tell you: "Intelligence" and "Quality" should not be contradictory

“What is intelligence?”

Whether facing the so-called smart TV or using a smart phone, users' understanding of the word "smart" is still only at the level of convenience and ease of operation.

2015 was a year of explosive growth for smart products. With the popularity of smartphones and the development of mobile Internet, the threshold for smart products has been gradually lowered. Perhaps a Wi-Fi receiver or a socket can be considered "smart".

And what about the most important product quality for users? The answer is self-evident.

Excessive intelligence often loses the quality that a product should have. As one of the smart hardware products of JD+ program, DingDong smart speaker uses technology to tell us: I can take care of both.

Can you listen and speak? On the premise of intelligence, you have not forgotten the essence

For a smart product, how to reflect its intelligence and the control method are undoubtedly a choice. In the face of today's mobile phone APP and remote control methods, the voice interaction of DingDong speakers has also increased the technical content of this product.

But we all know that the speakers of a speaker interfere with the microphone, especially the 360-degree speakers like the DingDong speaker, which hinder the input of the built-in microphone. Will such a design change the essential "sound quality" of the speaker?

It is reported that DingDong speakers' partner Tymphany Huizhou Ultrasonic Audio Co., Ltd. was established in 2004. It is a technology company dedicated to providing high-quality one-stop services from R&D, procurement, production, quality, logistics and other aspects of high and low-frequency speakers, flat speakers, crossovers, amplifiers, wooden boxes, etc. for internationally renowned brand audio.

Liu Xiaotong, general manager of Tymphany , said that in order to maintain the user experience and achieve the "smart" level, Tymphany made concessions in structure. The traditional speaker design conforms to the human ear's conventional low-frequency design at the bottom and mid-high frequencies at the top. In order to avoid interference with the microphone, the DingDong speaker is just the opposite.

At the same time, in order to prevent audio distortion, physical optimization was carried out in the speaker, and a series of measures such as Faraday short-circuit ring were added to ensure the sound quality, especially the restoration of human voice, without affecting voice interaction.

DingDong speakers bring more than just novelty to users

DingDong smart speaker is regarded as an entry-level product in the field of smart home. Voice technology has become the core of product technology. Its pioneering "zero-touch" operation mode frees hands and also makes users feel refreshed.

Since the pre-sale started on August 4, this novel smart home product has attracted more than 10,000 people in the first 5 minutes of the pre-sale, and more than 170,000 pre-sales in the following week. So far, DingDong smart speaker has also topped the JD.com Wi-Fi speaker sales list.

Why are users so optimistic about this smart speaker? Is it because of its so-called "smart" title, or because of its novel operation method?

The answer is experience and content.

According to Dr. Wei Qiang, director of the Hardware Product Center of Beijing Linglong Technology , the daily and monthly active users of DingDong smart speakers remain between 30% and 40%. The next-day retention rate after users purchase the product has reached 75%, and the weekly retention rate has reached 55%. The average daily usage time of users has reached 2 hours.

These data show that as a speaker product, users do not buy it just because of its novel operation method. The high-fidelity sound quality and the tens of millions of rich song content provided by Himalaya have attracted users to the DingDong smart speaker.

"Smart" for the sake of "smart" is a misunderstanding for hardware products. If it deviates from the essence, everything is meaningless. DingDong speakers have not forgotten their essential work as audio products in the pursuit of intelligence, and impress users with excellent sound quality and rich content.

For users, "intelligence" is no longer an illusory word that only focuses on form, but it can actually meet people's needs in life, further accelerating the arrival of smart life.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.