By comprehensively deepening the development of self-made and copyrighted content, will iQiyi become the dominant mobile portal?

A huge amount of high-quality content, unique fan economy and innovative technology marketing are the magic weapons that iQiyi has used to catch up in the video website field. On November 4, iQiyi iJOY Beijing Joy Conference was held at Wukesong Stadium. At the conference, iQiyi announced its key copyright content and self-made content strategy for 2016, more than 20 A+ dramas and many strong variety shows were officially launched, and a signing ceremony was held on the spot with WTA.

It can be seen that iQiyi will continue to firmly adhere to its copyright and self-produced content strategy to further expand its advantages as a video portal.

Strengthening the "Big Apple Tree" model to promote 20 A+ dramas

Dr. Gong Yu, founder and CEO of iQIYI, shared in his speech that in 2015, iQIYI achieved platform differentiation through its self-produced production strategy, grasped first-hand high-quality content, formed a brand effect, attracted the public's attention, and staged two "self-produced dramas" with the themes of "surpassing" and "breaking through". In terms of data, iQIYI has maintained its leading edge on both PC and mobile ends. About 150 million independent users visit iQIYI every day, with 180 million devices. These users watch iQIYI videos 1.1 billion times a day, for 190 million hours. Gong Yu believes that advertising, content, sales, etc. are moving towards integration, and proposed the "big apple tree model": that is, to achieve multiple business models under the same content IP, including advertising, charging, movies, animation, games, e-commerce and other derivative ecological chains. Gong Yu said that he hopes to work together with partners on this big apple tree to make this apple tree model grow rapidly and share the fruits with all partners.

The integration and collision of traditional high-quality content, high-quality teams and online platforms have begun to generate unexpected traffic and industrial value explosion. In 2015, many "A+ dramas" such as "The Journey of Flower", "The Empress of China", "Grave Robbers' Chronicles", "Silent Separation" and "Nirvana in Fire" were launched on iQiyi and won high traffic and reputation, becoming industry benchmarks.

In 2016, "A+ dramas" are still highly anticipated. iQIYI plans to launch no less than 20 A+ dramas. These include the highly anticipated costume dramas such as "Illusion City", "Doctor Ming Fei", "Princess Agents", "God of War Zhao Zilong", "Song of Everlasting Regret", the magical epic "The Legend of the Sea", the classic comedy "Everyday Happiness 2", the subversive work "Yang Jian and Nezha" starring Wang Zulan, romantic idol dramas such as "The Best of Us", "The Switch of Love", and "Above the Clouds", "Housewife Detective" starring Li Xiaolu and Jia Nailiang, "Celebrity Brothers" that explores the ecology of the entertainment industry, Wang Yuan's masterpiece "First Encounter Light Years Away", the hotly anticipated customized dramas "Infernal Affairs", "The Lost Tomb Prequel" and "Lord of the Rings", the Korean drama "Descendants of the Sun", exclusive wonderful American dramas, massive animation content, popular Korean entertainment products, overseas boutique variety shows "Kangxi Comes" and "Are You a College Student?", etc., exclusive high-quality content is dazzling. In addition, the explosively popular content "Running Man 3" has been exclusively launched on iQiyi.

  Online variety shows + self-made dramas + finance + sports, all-round layout of pure online high-quality content

In 2015, many iQIYI self-made variety shows , such as "The Rap of China", "Fall in Love with Supermodel", "My God of Song", "I'm Going to School", and "The King of Pop ", dominated the Internet. In 2016, iQIYI will continue to optimize its production level and content. On the one hand, it will comprehensively upgrade its existing content. Among them, "The Rap of China" will return with a strong lineup of "Ma Xiaokang"; "Fall in Love with Supermodel" focuses on the vertical field of fashion, and all international supermodels will join in, creating a new height of Sino-British communication. On the other hand, it will also launch many new variety shows, such as "National Talk", "Goodnight Friends Circle", "Big Brands vs. Aces", the all-competitive product direct purchase talent show "Super Shopping" that deeply combines e-commerce and content, "1.3 Billion Decibels" with dialects and music, the blind selection food dating show "You Are My Dish. That's It", the first celebrity academic science puzzle variety show "Do You Study or Not? I Study", and the first college student pioneer variety show brand "Go Forward! College Students", the celebrity pet interactive show "The Dog Is Back Home", the non-intellectual program that ruins educational programs "You Know Everything", the program that ruins goddesses "Goddesses Buy Buy Buy", the program that ruins college students "Energetic College Students", the hit program that ruins relationships "Fated to Fall in Love with You", etc.

Self-produced dramas have always been iQIYI's flagship product. In 2016, iQIYI will continue to select popular IPs and create more than 30 self-produced online dramas. Xiao Fei, CEO of Upward Pictures and producer and chief producer of Ghost Blows Out the Light, brought the highly anticipated blockbuster drama Ghost Blows Out the Light: Mu Ye Gui Shi to the scene. Ding Mo's new work Beauty Is a Trap, Douban's masterpiece My Friend Miss Chen Bailu, known as the Chinese version of Gossip Girl, and Journey to Find Past Lives, which is joined by young actors such as Ma Ke and Fu Xinbo. The Best of Us, which belongs to this era of "17 Don't Cry", strong IP works such as Waste Brothers 3 and 4 and Psychological Crime 2, will surely create new peaks in content and commercial value.

In the finance field, Wu Xiaobo Channel, which was developed on the iQiyi platform, has become the No. 1 self-media platform for finance programs on the Internet with its huge traffic. The Big Head Channel, which Wu Xiaobo just co-founded with many economic experts, has also become the most anticipated video innovation program in 2016.

In the field of sports , iQIYI adheres to the concept of light luxury neo-ism, insists on investing in high-end events, and actively expands event content in high-end sports fields such as tennis, golf, fighting, and extreme sports, covering a variety of resources including more than 50% of the top tennis events. With the booming development of sports such as tennis and golf in China, young, highly educated, and high-income audiences have become the core users of iQIYI sports and other vertical content. iQIYI will also increase investment in more fields such as tourism, technology, health, sports, and finance to consolidate and enhance its advantageous resources in high-end vertical content and create a high-quality marketing experience that leads the Internet.

At the Enjoyment Conference, iQIYI and the world-renowned women's professional tennis management organization WTA jointly announced that the two parties have officially signed a ten-year cooperation agreement. iQIYI will become the exclusive video partner of WTA in China from 2017, broadcasting more than 2,000 games each year, bringing Chinese fans the richest women's tennis event content in the history of WTA broadcasting.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.