Making a high-quality chess and card game is not as easy as imagined

Since the emergence of entertainment halls such as QQ Games, chess and card games have been moved from daily life entertainment to PCs and mobile phones. With the gaming methods that are closer to players, chess and card games have gradually become one of the popular leisure and entertainment.

TV games, a term that has entered the eyes of users, has now become an important stage for the development of casual games. The emergence of numerous glamorous data has also made TV games a hot word that "attracts money". As one of the games with the highest proportion in TV games, chess and card games seem to have been covered with a layer of gold.

However, for game manufacturers, making a high-quality chess and card game is not as simple as imagined.

Revenue surges but competition intensifies

In early 2015, LeTV released the "2014 Smart TV Application Industry Report", which showed that gaming applications were the most popular type of smart TV applications. Among every 100 paying users, there were 44 chess and card game players and 15 casual game players. The release of this information directly gave chess and card games a gilded look.

According to the information obtained, from the beginning of 2015 to the end of October, the next-day, 3-day and 7-day retention rates of chess and card games increased rapidly from 18.84%, 13.37% and 8.03% in the first quarter to 47%, 42.1% and 33.8% in the third quarter respectively.

The revenue of chess and card games also increased from 12.79% in the first quarter to 24% in the third quarter, ranking first. During the National Day holiday, the download volume of chess and card games also suddenly surged, which seemed to make chess and card games the most popular type in the TV game industry.

However, behind the glamour, the competition in chess and card games is quite fierce.

According to statistics, there are thousands of TV games today, of which leisure and entertainment account for 54.9%. Among these games, chess and card games account for nearly one-third. However, the ones that are truly loved by players and are willing to pay for are still only a few game manufacturers such as Ximi and Youle that were the first to enter the chess and card field, and most of the chess and card revenues are also shared by these companies.

User demands are increasing and a single model no longer meets the needs

From the user's perspective, user demands are also increasing day by day, and players are no longer satisfied with a single way of playing games.

First of all, users are almost the same in their reactions to the content operated by the handle and the remote control. However, due to TV adaptation limitations, the usage rate of the remote control still has a slight advantage. However, games that require complex handle operations, such as role-playing games, are gradually on the rise, and the number of launches of games such as guns, cars, and balls is also gradually increasing. Among them, action games ranked first in the number of TV game launches in the third quarter, accounting for about 24%, while chess and card games accounted for only 8%.

Secondly, as many game manufacturers have focused their attention on chess and card games, the content and modes of chess and card games such as Landlord and Soha are similar, which fails to arouse the interest of players.

The simple operation and unoriginal content also narrow players' choices. Although there are a large number of chess and card games, players still only choose games produced by the first manufacturers to enter the chess and card field.

Different ways of fun, different gaming experiences

On September 19, with the arrival of the Music Fans Festival, Lexian Technology also cooperated with LeTV to launch its first chess and card game "LeTV Super Landlord". Although in such a highly competitive environment, Lexian Technology still resolutely joined in.

It is understood that Hangzhou Lexian Technology Co., Ltd. was established in May 2015. It is a high-tech company invested by "LeTV Holdings". The company adheres to the concept of "simple and happy" and is committed to the development and operation of "chess and card and casual games". It serves global TV, mobile and PC game users, and is determined to make the world's best "chess and card and casual games" and create more chess and card happiness for the world.

LeTV Super Landlord lived up to expectations, with its humorous elements and novel gameplay, and received rave reviews from many music fans after the game was launched.

At the same time, we cooperated with LeTV to create an online physical redemption store. Through forging, we converted virtual currency into LeTV coupons that can be exchanged for physical gifts, so that games are no longer just entertainment, and players can feel that their efforts in the game will be rewarded.

Different from other chess and card games that only focus on the game, it pays more attention to the player's enjoyment experience during the game and satisfies the player's pursuit of simple happiness.

It is reported that since the launch of "LeTV Super Landlord", the data response of LeTV games has also shown gratifying results. This also shows that only by paying attention to players can chess and card games have further development.

With the arrival of November, the chess and card game "Celebrity Landlord" independently developed by Lexian Technology will soon be available to players. I believe that Lexian Technology will definitely bring an excellent experience to players.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.