Huang Zhuo of Gizwits: The Internet of Things must be decentralized

If the development of the smart hardware market in the past two years can be compared to a battle for position, the "entrance" is the pass that everyone is fighting for. But today, no matter whether it is a giant or a small and medium-sized player, everyone has grabbed the legendary pass.

At the 2016 China Smart Home Expo, Cai Jinjiang, Secretary General of the Shenzhen Smart Home Association, expressed his views, which may bring a new idea to smart hardware manufacturers who have been struggling with the "entry" issue. "The work done by BAT and JD.com at the smart hardware entry level has not received enough response, which may indicate that there is no so-called 'entry' in the smart hardware industry."

Coincidentally, in an interview with Gizwits, Huang Zhuo, CEO of Gizwits, also expressed a similar view, "The Internet of Things must be decentralized." From the Internet to smart hardware, Huang Zhuo's continuous entrepreneurial experience has given him unique insights into the Internet and hardware industries. "Like the Internet, traffic is definitely decentralized, although everyone wants to unify it."

From another perspective, "no entrance" means that every piece of hardware and every manufacturer will become the entrance to the future IoT world. What Gizwits does is to provide a common platform for these "entrances" of all sizes.

From 0 to 1: Providing the most efficient solutions for developers

As China's largest smart hardware development platform, Gizwits has more than 20,000 active developers per day. The company has been certified by Apple for five consecutive years. It is the largest IoT software solution provider in the Asia-Pacific region, with multiple software copyrights and patented technologies, connecting more than 4.5 million smart devices at home and abroad, serving more than 500 customers, and leading key national, provincial and municipal scientific and technological innovation projects many times.

Gizwits has partners all over the world, including Apple, Mercedes-Benz, State Grid, Midea, AO Smith, Vanward, Seasons and Midea, Zhongke, Robam, Bull, Elite, Airmate and other well-known domestic and foreign companies, which have fully covered the commercial and industrial application fields and helped traditional enterprises quickly realize the Internet + transformation. Gizwits can provide intelligent development tools for hardware products such as smart air conditioners, smart lighting, air purifiers and water purifiers, smart wearables, smart hardware, smart transportation, smart industry, and cloud access services such as M2M (Machine to Machine) access, data storage analysis, third-party data integration, OTA firmware upgrades, and hardware socialization.

At the same time, Gizwits also provides developers with self-service development tools and technical support for smart hardware, helping IoT developers to use the Gizwits platform to implement product ideas more quickly. With these services, developers can complete the development of a smart hardware product in an average of 11 days, and the fastest only takes half a day.

From 1 to N: Giving Hardware the Wings of the Internet

In addition to pre-access services, Gizwits can also provide a complete set of post-access services for smart hardware manufacturers, including the smart device access system GDCS, the smart device management system GDMS, the IoT time-sharing leasing platform GALS, the smart recipe cloud "Kitchen Cloud" GRCS and the micro-distribution management system GSMS, etc. It can be connected with mainstream ERP and CRM systems to meet the operational needs of hardware product management, after-sales service management, user points system, inventory management, dealer management, WeChat distribution, etc.

In fact, these systems are the key to hardware manufacturers' transformation to the Internet: turning one-time customers into lifelong service users, and turning users into fans who endorse products through high-quality services. With the support of the distribution system, these fans have replaced the role of traditional channels to a certain extent. Ultimately, through the data feedback of a large user base, further equipment upgrades or business decision-making plans are formed to realize data monetization. Gizwits has cleverly transferred the user thinking, disintermediation, fan and sharing concepts, big data and other means commonly used by Internet products to the life cycle of smart hardware.

The establishment of a closed loop from development to operation has brought benefits to both consumers and manufacturers. "For example, the replacement rate of filter cartridges in traditional water purifiers is very low, and consumers rarely take the initiative to replace them. After the equipment is intelligent, manufacturers can grasp the usage information of the products. When the consumables reach the end of their use, they can communicate with their customer service in the APP through digital means. Because the costs of various channels in the middle are removed, even if the filter cartridge is replaced at a lower price, the manufacturer can still make money." Huang Zhuo explained, "We hope to transform the income of our customers from the original one-time transaction into a set of operating systems. If we do a good job of this operating system, our ecosystem will be expanded." Gizwits is building only such a decentralized ecosystem.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.