The largest home appliance replacement service platform in China was born. Haier Service joined hands with 58 Zhuanzhuan to tap the blue ocean of idle economy

The buying and selling of second-hand idle items, a trading method that has been popular in developed countries in Europe and the United States for decades, is now gradually being accepted by domestic consumers. This has also directly led to the birth of various "idle trading" platforms.

With 58 Group CEO Yao Jinbo announcing that 58 Group's second-hand business will appear under the unified brand of "Zhuan Zhuan" in the future, the domestic second-hand trading platform has officially shown a pattern of being divided into two parts: "Xianyu" and "Zhuan Zhuan".

At the same time, 58 Group also formally signed a strategic cooperation agreement with Haier Service to comprehensively improve the user service experience of idle second-hand home appliance transactions. The country's largest and most professional home appliance replacement service platform was thus born.

So what kind of changes can the participation of Haier, a leading home appliance manufacturer, bring to the development of the idle economy?

In the post-e-commerce era, the "second-hand economy" is expected to be redefined

In my country, the second-hand home appliance market occupies a large share of the second-hand transaction market. According to data from 58.com, the largest information transaction platform in China, the second-hand goods transaction information has maintained an average annual growth rate of over 50%, and second-hand home appliances account for as much as 15%, forming a huge transaction demand.

However, the rapid growth of second-hand home appliance transactions has not changed the current user experience - problems such as opaque transaction prices, inconvenient disassembly and transportation, and unsanitary second-hand machines still exist, seriously affecting the consumption experience of second-hand home appliances. In order to change this passive situation that has long plagued the home appliance service industry, Haier Service and 58 Zhuanzhuan have reached a strategic cooperation, which will give full play to the advantages of their respective fields and reconstruct the second-hand home appliance transaction experience for users. A second-hand home appliance replacement platform with transparent information, professional services, and open transactions has come into being.

Specifically, 58 Zhuan Zhuan, as a traffic entrance, will share second-hand home appliance information on the "Zhuan Zhuan" APP. Haier Service can use this information to understand user needs, and 58 Zhuan Zhuan can integrate Haier's professional service resources to provide buyers and sellers with professional services such as testing, cleaning, disassembly, transportation, and installation, greatly improving the credibility and convenience of second-hand home appliance transactions and facilitating the completion of transactions.

According to Haier, in the future, on the platform jointly created by both parties, Haier will introduce more resources, such as RRS Lejia, Haokan Online, community laundry, etc., to better create the best service experience for users throughout the entire process.

From this, it can be seen that the cooperation between Haier Service and "Zhuan Zhuan" is essentially a concentrated expression of the prominent effect of Haier's ecosystem. The full-process open service platform jointly created by the two parties will play an important role in promoting the formation of relevant service standards for second-hand home appliances and regulating the current chaos in the industry, thereby solving industry problems such as irregular transactions and poor experience of second-hand home appliances in the post-e-commerce era.

Build a social interaction circle to open up the blue ocean of idle economy

Many people think that Haier, as the big brother of China's home appliance industry, has an aging user base, but in fact, Haier is becoming the preferred home appliance brand in the hearts of young people. Young people pay more attention to finding a sense of belonging and identity when consuming. In response to this, Haier pays more attention to the construction of social interaction circles while transforming to the Internet.

Long before the strategic cooperation with 58 Zhuanzhuan was reached, Haier Service had already begun to explore the transformation from post-service to post-e-commerce and then to social interaction. Haier Service is user-oriented and promotes the establishment of user trust by providing users with tangible services, thus generating post-e-commerce sales and interactions.

The Internet economy has changed the original concept of community groups. Communities are no longer objective offline organizations. Now Haier Service has "moved" the community online, and users can get information through the Haier platform. Not long ago, Haier also launched the "Haier Service" WeChat public account and APP, using service as an interaction point to promote the iterative upgrade of Haier Service to community interaction.

Unlike most companies in the industry that only consider community as a concept, Haier Service reinterprets the value of community economy from the perspective of real interaction. Haier Service and 58 Zhuanzhuan have built the largest home appliance replacement service platform in China, which not only allows users to gain a sense of trust through real experience, but also enables Haier's 100,000 service soldiers to obtain more entrepreneurial opportunities.

Ma Huateng once boldly predicted that "the sharing economy will become a new driving force for economic growth."

This is indeed the case. Under Haier's perfect service entrepreneurial mechanism, each service soldier is a community interaction circle. By providing the best solutions to users and obtaining user resources, they can achieve double growth in their own value and income. With the continuous improvement of the home appliance replacement service platform, Haier will create more choice space and service experience for users with "scenario commerce".

The current economic surplus has become a global problem, which manifests itself at the individual level as idle funds, goods and cognitive surplus. The sharing economy is an economic form that stimulates economic benefits by activating economic surplus on a large scale. Industry experts believe that the significance of the strategic cooperation between Haier Service and 58 Zhuanzhuan is not only to standardize the current chaos in the industry by introducing full life cycle services for home appliances, but also to reversely promote the formation of service standards related to second-hand home appliances. At the same time, it also strongly drives service soldiers to actively start businesses and open up new entrances to leverage the blue ocean of idle economy.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.