The TV industry is facing a "gateway war". Can the concept of resonance bring about a new wave?

In the Internet age, whoever can control the entrance of traffic has supreme voice. Now the battle for mobile entrance has been basically settled, and the war without gunpowder around the entrance of living room is in full swing. Routers, which were previously considered the main battlefield of the entrance of living room, were abandoned by everyone due to insufficient interaction with users, poor scalability, and unclear profit prospects. The protagonist of the entrance of living room is actually the TV, which is a must-have in every household. This has become a consensus in the industry.

Recently, a new concept has emerged in the TV market - "resonance". Different from the pseudo-proposition of "content and ecology" which has no practical significance to the industry, "resonance" is an extremely pragmatic hardware and software design concept, which makes the hardware and content "resonate". The purpose is to make the hardware present the content perfectly and the content perfectly adapt to the hardware.

The power of soft and hard "resonance"

"Resonance" itself is a physics definition, which refers to the phenomenon that an object vibrates with a larger amplitude at a certain frequency than at other frequencies.

The same goes for the concept of "resonance" in television, which allows the hardware and content to "resonate", maximizing the utilization of the hardware's "energy" and maximizing the "amplitude" of the user's content experience.

"Resonance" is neither about blindly piling up hardware endlessly nor about repeatedly cutting configurations to save costs and lower prices; it is neither about launching a so-called "TV game masterpiece" with flashy technology under high-configuration hardware nor about compromising with the production of a simple UI due to insufficient hardware performance.

"Resonance" means providing hardware product design for content and content support for hardware products. This advanced design concept can help products avoid the current dilemma of TV manufacturers, which is "hardware functions but no content", or the inability of hardware to play 4K videos and global video content when content explodes. The concept of "resonance" will allow content and hardware to find a perfect outlet, with true restoration of high-quality sound and lossless presentation of ultra-clear images. Top-level content will be presented in its original form on top-level hardware.

"Open sharing" will drive the platform to achieve "resonance"

If we want to achieve "resonance" in terms of content, open sharing is an opportunity for the development of the platform.

In the current Internet environment, the conservative idea of ​​exclusive resources should be abandoned, because we are now in an era of explosive growth in content. Refusing to accept shared content on open platforms and trying to use exclusivity to bind users to their own resource platforms will inevitably damage the user's right to choose and compress the development space of hardware. This behavior that goes against the times will increasingly reveal its disadvantages.

Only by following the trend of the times, adhering to open sharing, providing users with more updated content, and giving users the opportunity to step into an infinitely extended content platform can TV manufacturers truly go further. A content integration platform that draws on the strengths of many companies and absorbs all resources is also a necessary path for all content manufacturers to distribute their own content more smoothly and purposefully.

“Resonance” introduces users as variables

In the physical concept of "resonance", the variables are not only the vibration frequency and the natural vibration frequency of the object, but also variables such as air density and temperature. The same is true for the concept of "resonance". In addition to content and hardware, this concept also revolutionary incorporates user usage habits into the reference variable of "resonance".

With the help of big data, the future "resonance" TV will not only recommend popular content to users, but also fully understand users' viewing preferences through various screening methods. After precise logical algorithm calculations, the content types and actors that users like, the big data-based system will automatically match and push relevant content, and users will find that they always see what they want.

In today's era, it is too easy to obtain content, making it difficult to meet the "different faces" of users. Data shows that the time users spend looking for content that suits their aesthetic tastes even exceeds the time they spend watching it, which is why Douban, IMDB and other movie rating websites are developing rapidly. In the era of Industry 4.0, the path to meet the differentiated needs of users may not be led by business or manufacturing, but by the television industry guided by the concept of "resonance".

Here we have to mention Coocaa, the founder of the concept of "resonance". This concept is one of the core concepts of its big content strategy. Coocaa not only implements the big content strategy based on a user base of 17 million and an average of 200 million clicks per day, but also subversively configures the revolutionary combined soundbar with JBL A-level certification in its new TV A2 series products to truly restore the quality sound; it also jointly develops advanced technologies in 4K/HDR/panoramic video content shooting, encoding and decoding, hardware adaptation, etc. with iQIYI to present ultra-clear picture quality without loss. The perfect presentation of high-quality content through the ultimate hardware profoundly interprets the epoch-making concept of "resonance".

In this massive battle for entry, the weak have been eliminated. Among the many strong ones, the ones that stand out are often not only the best, but also the ones with the greatest chance of leading the development of the entire TV industry. Coocaa's first big content strategy and content "resonance" hardware concept may be aimed at this purpose.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.