Traditional home appliance manufacturers are focusing on Internet TV products. Konka redefines what a good TV is.
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After the color TV industry gathered two major camps, traditional home appliance manufacturers and Internet companies, the question of whether Internet TV products focus on content or hardware has always been a focal point of debate. Objectively speaking, Internet companies clearly have an advantage in Internet content operations, while traditional home appliance manufacturers have an advantage in hardware manufacturing. Of course, the development trend of both camps is to keep moving closer to each other's advantages. The competition in the Internet TV industry is so fierce, and the product replacement cycle is getting shorter and shorter. So, what kind of Internet TV is a "good TV"? "Big screen" and "fashion" have become new keywords for Konka Jinsu TV . In the first half of 2016, while major home appliance companies were losing money, Shenzhen Konka, which lost 1.4 billion yuan last year, unexpectedly achieved a comeback in performance. By vigorously developing the Internet TV business, it turned the company's profits from losses to profits in the same period.On September 9, at the Jinsu TV Media Tasting Conference held by Konka TV, Konka launched two new products, Jinsu TV Olympic Edition X81S and Jinsu TV Leading Edition S8000. According to reports, in terms of design, the thickness of Konka X81S is only 0.89CM, the frame adopts the same arc frame design as iPhone6S Plus, the gilded brushed metal back plate, and is equipped with a metal "V" sub-golden fulcrum base; in terms of configuration, it uses a 17-core powerful processing chip, an original LGD four-color 4K HDR screen, a unique full-range MEMC technology, a dual-stable 120Hz chip and screen, and true color HDR high dynamic lighting rendering, true color wheel engine technology, which has brought the full and realistic picture quality of TV to a new height. The S8000 series is equipped with a variety of sizes. In addition to the mainstream 55-inch, 60-inch, and 65-inch products on the market, there are also 70-inch and 75-inch products for consumers to choose from. The super-large screen can bring users a viewing experience as if they were on the scene. In addition to the high configuration and high performance of "powerful core and extremely fast response", the newly launched Konka Jinsu TV also makes new reforms and innovations in content. In line with the background theme of the school season and Teacher's Day, Konka focuses on displaying Konka's "Easy to Learn Education Platform" - the "Big Content" era in Jinsu TV. It is understood that this is the exclusive educational resource content in the content operation of Konka's Internet TV products. Among them, the teaching resources of Huanggang famous teachers and Tsinghua education resources are integrated; the authoritative teaching of Huanggang famous teachers covers preschool education to high school courses, covering multiple mainstream versions such as People's Education Edition, Beijing Normal University Edition, Jiangsu Education Edition, Foreign Language Teaching and Research Press, etc. The 9 major courses allow children to improve all subjects in a targeted manner, with synchronized courses and free time to arrange tutoring homework. It is no exaggeration to say that this is a TV version of a private classroom. In addition, in terms of operation, Konka Jinsu TV has also been updated and upgraded. Through fast, fashionable and innovative functions such as "Easy Navigation", "Easy Interaction" and "Easy Smart Control", users can control the TV with their mobile phones. Not only can they skip multiple levels of control and search for their favorite programs directly, but they can also use the remote control to interact with the TV by voice, achieving a truly fast response. In addition, the "Easy Navigation" part will also use big data processing to analyze user habits and recommend TV programs that users often watch and love. Returning to the truth, Konka's counterattack is inseparable from the hot Internet TV products supported by technology, including the entry of Internet companies, which has made the traditional color TV industry face a revolutionary challenge and turning point. Although a large number of new color TV manufacturers have reduced the profit margin of smart TV products in hardware to the lowest, for traditional home appliance companies, the hardware technology of products is still the foundation of the company. For example, Konka's 17-core and above TV product series, including Jinsu TV, which was launched in early 2016, not only added games, videos, education and other multi-faceted ultimate entertainment application experiences, but also has authoritative technologies such as true color HDR and full MEMC, which perfectly solve the problems of jitter, tailing, and virtual images in motion pictures. At present, Konka has elevated the concept of "fast" to the main level of Internet TV products, and is competing for the industry level in technology and configuration. For many old home appliance manufacturers, real product quality is better than any advertising. After experiencing internal chaos in the company, Konka, which is gradually getting on the right track, is also regaining the glory of the old companies in the past. In Konka's performance "reversal", the announcement shows that in the face of the improvement in the profitability of the color TV business, the company actively integrated resources, focused on the production coordination and overall supply capabilities of the business system, and actively adjusted product layout and marketing strategies, which ultimately improved the sales structure of the color TV business, accelerated inventory turnover, and enhanced profitability. It can be said that for traditional home appliance companies, user-oriented Internet content business operations have never been the strong point of color TV companies. But the future is an increasingly open era, and the craze for Internet TV in the pursuit of content has begun to cool down. Products that rely on content production and investment will also lack stamina, and the media and consumers will still focus on the hardware of the product itself. And returning to the original question at the beginning of the article, what exactly is a good TV product? Perhaps, it is to think more about the user and do more for the product. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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