Frequent frauds and quarrels have left Xiaomi with no choice but to rely on this straw

Xiaomi has attacked its competitor LeEco again, but it's using the same old trick, "I have more content than you." Some netizens who were watching said that Xiaomi is just digging up an old trick from more than a year ago. Even if it's a fight, at least try to be a little new and come up with a better idea so that LeEco can respond to you. But now, they don't even bother to respond and can just repeat what they said last year without any changes.

In fact, the trick of quarreling with others and making false claims has become Xiaomi's last straw. The sales of its core business, mobile phones, have dropped sharply, and its TV business has been slow to take off. The MIUI system, which it is proud of, has gradually revealed its shortcomings, but it has been expanding its product line like a department store... When major problems such as brand sedimentation, product innovation, and channel building arise, quarreling with others and making false claims has become Xiaomi's last straw, but this skill seems to have not improved in more than a year.

In the past two years, whenever there is anything related to Xiaomi TV, Lei Jun and Wang Chuan will bring up the content, which just proves that Xiaomi TV has no confidence and no confidence in the content. They have to keep talking about it because they are weak. However, they all overlooked one point, claiming that the public network content is their own, which is quite ridiculous. Of course, they may also be pretending.

By forming an alliance with video websites under BAT, it seems that content has become Xiaomi TV's most proud strength. Wang Chuan said, "Video websites need content outlets the most, and Internet TV needs content providers the most. The two sides are like the relationship between TV stations and TV manufacturers."

However, looking back at the development history of the video industry over the past decade, all alliances have proven with bloody facts that after a brief period of joy, they all quickly collapsed or ended in failure, and none of them has ever been successful. The reason is that the uneven distribution of spoils will inevitably lead to collapse, and they are all paper tigers.

The result of this is that user experience is disregarded and users need to pay for the content of each company (Youku, iQiyi, and Tencent) in turn, which is the most evil and inhumane thing. Have you considered the user feelings when buying membership of three companies?

It is worth noting that the fact that Xiaomi claimed to have invested in Youku Tudou no longer exists: Xiaomi invested tens of millions of dollars in Youku Tudou in the secondary market in 2014 and became a shareholder of the latter, but Youku Tudou has now been wholly acquired by Alibaba. Of course, Xiaomi said that the cooperation between the two parties in content is still continuing; another fact is that although PPTV Juli has the broadcasting rights of the Premier League, this does not mean anything, because Xinying Sports has the Premier League copyright in mainland China, and its tough attitude is unexpected. In the copyright dispute in early August, BesTV, which did not have the broadcasting rights but was a shareholder of Xinying Sports, privately transferred the copyright to Xiaomi, causing Xinying Sports to publicly complain that Xiaomi "blatantly jumped out to break the industry rules."

Facing LeTV Sports’ copyrights of more than 310 sports events, Xiaomi needs to demonstrate its advantages in sports content. Wang Chuan re-examined Xiaomi’s sports event copyright issues: Xiaomi has cooperated with Tencent Video and PPTV, which have a large number of sports content copyrights. As for whether the copyright owners allow these video websites to re-authorize, it depends on the specific agreement.

Seeing this, Xiaomi finally told the truth and said that it had to follow the agreement. Xiaomi has no say over the content. Who would dare to pay for such a user experience? If there is no cooperation, won’t the TV become a huge brick?

In addition, Lei Jun said at the press conference that he did not want to be hacked again, but he could not resist the "god assist" of the undercover agent Chuan. So far, Xiaomi has only announced the sales figures of TVs twice. The first time was at the press conference of Xiaomi's 1.8 billion yuan investment in iQiyi. Lin Bin said that the number of orders for Xiaomi TV 2 on Double Eleven not only exceeded that of Mi Fan Festival, but also far exceeded that of other competitors. The second time was the annual data: Xiaomi TV sales in 2014 were 400,000 units. Since then, it has never announced sales, activation rate and market share.

In sharp contrast, Xiaomi's "friendly competitor" LeTV posted a sales volume of 866,000 TVs after 919 this year. Xiaomi officially cited data released by China Market Research, saying that Xiaomi's cumulative year-on-year sales growth rate is 100%.

Regarding the numbers, Wang Chuan still refused to disclose the current cumulative TV sales. "Sales are the least important information. We are not a listed company and do not need to announce TV sales." He explained, "Our team is healthy and profitable." He refused to answer what sales he hoped to achieve in the future. (Suddenly I thought of the "mysterious smile" in "Zootopia". I'm afraid they don't dare to announce sales data.)

As for profitability, yes, it is indeed very profitable. Just look at the configuration and price of the newly released Xiaomi TV 3S to see that the model has been changed and the configuration has been reduced, but the price has not changed much. The configuration is so weak that even the company's own benchmark software AnTuTu TV version has "rebelled". Lei Jun said, "Wang Chuan doesn't even bother to run a benchmark." Haha (the mysterious smile reappears)

Finally, the author dug up the full text of LeTV's public response to Xiaomi in June last year, and sincerely hopes that Xiaomi's level of quarreling and provoking others can be taken to a higher level in the future.

Reply to friendly companies: Lies that have been notarized are still lies

There is a kind of war like this: you have already lost before the duel has even begun.

Faced with the complete LeEco ecosystem and the hot super phones, competitors are really scared. Fear blinds the mind. Yesterday, competitors held a press conference with a sense of ceremony, claiming that the TV content is twice as much as ours, and the mobile phone content is 3.5 times as much as ours. We can only laugh at such a method that does not understand content, ecology, and replaces the original with the original, misleading the public, and invites a notary office with "public credibility" to notarize and claim that the content ecology is the first. Because competitors can only announce their "victory" over LeEco at the press conference.

In recent years, your imitation of LeEco's ecosystem has been nothing but a poor imitation; in the past two days, your ridiculous performance has become a laughing stock in the industry.

Behind the lies

We are the first in the mobile phone industry to disclose BOM costs and set prices based on mass production costs, forcing industry competitors to cut prices in response. As a result, Super Phone has been subjected to organized and premeditated rounds of hacking since its launch. However, this move will transfer more profits to users and provide them with more diverse choices. Competitors in the low-end market have not only been ruthlessly attacked by other manufacturers, but also tried to enter the high-end market to change the low-end brand image and grab super high gross profits, but were defeated by Super Phone's pricing based on mass production costs.

Under pressure from us, our competitors had to cut prices. In the current situation of "negative growth" and saturation in the mobile phone market, the promise of "over 100 million" mobile phone sales made by competitors at the beginning of the year may become a bubble. We rely on the power of the ecosystem to break the boundaries of technology, art and the Internet; break the boundaries of the ecosystem, EUI spans the ecosystem and the interactive center of the terminal, and realizes the perfect ecological reaction between software, hardware, platform, content and application; break the boundaries of technology, borderless ID, full floating glass, all-metal integrated body, etc. However, competitors just blindly worship and follow Apple. Can competitors do revolutionary innovations such as live desktop and Lejian desktop? Therefore, under pressure, competitors fabricate lies to mislead the industry, mislead the media, and mislead users.

Lie 1: Zero content library is touted as the best in the industry

The so-called first in content ecology of competitors is all made up. Moreover, they can package a content library with nothing as the first in the industry and claim that public network content is their own content, which is really eye-opening. If you are the first, then many traditional TV and mobile phone manufacturers have already done it, and they have done it better than you. All manufacturers can obtain content on the Internet through cooperation with broadcast control platforms and other video websites.

However, looking back at the development history of the video industry over the past decade, all alliances have proven with bloody facts that after a short period of joy, they all quickly collapsed or ended in failure, and none of them has ever been successful. The reason is that they are restricted by the interests of all parties and are only building a circle, but cannot achieve a complete ecosystem of ecological chain + ecological circle.

Lie 2: Content is free

Our competitors just watched us report some numbers from afar, and some even asked Fangyuan Notary Office to notarize them out of guilt. No wonder some netizens joked that the notary office might have been acquired and incorporated into the pseudo-ecosystem of our competitors, otherwise they would not have done such a blinding thing. Our competitors' claim that their content is free is completely deceiving the public. The popular movies and TV series on our competitors' platforms require users to pay separately, and there are countless hidden charges.

The fact that our competitors spent 1 billion U.S. dollars to invest in content is also a misleading concept. Capital investment is not content investment. They have not really purchased content copyrights and do not have any self-owned content. They are completely different from us. Even if our competitors make the content of cooperation legal and compliant through the broadcast control platform, they still have to abide by the rules of the game in the industry. Do you respect the copyright at the very least? The copyright of content on the competitors' platforms has infringed LeTV's copyrights, and we will continue to sue them.

Lie 3: LeEco has no ecosystem and no leading business

Competitors claim that they are committed to creating a complete ecological model of "TV + intelligence + content" for smart terminals and video products. However, LeTV says that it has no ecology. I can say responsibly that competitors really don't understand ecology. The so-called "ecology" of competitors is completely different from the ecology of LeTV. It doesn't matter if you don't understand, we can teach you. Ecology is divided into three levels. The simplest is the ecosystem, the complex is the ecological chain, and the ultimate ecosystem is the ecological chain + ecosystem.

So far, the best that competitors have done is to build a smart terminal ecosystem, which is just a loose patchwork of mercenaries. The content ecosystem mentioned is just a pseudo-ecosystem with zero self-owned content. It is all other people's, and there is no control over the content and services. Can such a pseudo-ecosystem create a new product experience and higher user value? Do you dare to set prices at mass production costs? Do you dare to make hardware and traffic free?

LeEco's ecosystem is a complete ecosystem consisting of a vertical closed-loop ecological chain and a horizontal open ecological circle. It has formed five sub-ecosystems: Internet (platform + application), content, smart terminals, automobiles, and sports. Through strong ecological feedback, it continuously creates new product experiences and higher user value.

The loose cooperation of the industrial alliance is not an ecosystem. Only by vertically integrating the core elements of the industrial chain, breaking the boundaries of innovation and organization, and generating strong chemical reactions, can we create a new product experience and higher user value. Anyone who has used TVs and mobile phones from other companies, as well as LeTV TVs and mobile phones, will think that the two products are not from the same era. Only LeTV's products can truly continuously create new product experiences and are truly ecological terminals.

As for business, currently:

LeTV Cloud Platform——China's largest neutral enterprise-level video cloud computing platform

LeTV Mall - the fastest growth rate in the industry

LeTV Pictures - the industry's leading Internet film and television company

Huaer Films - the top TV drama company in China, producing "Empresses in the Palace" and "Legend of Miyue"

LeTV Sports - covers almost all the top sports events in the world, owns 17 sports and 121 top competitions, and broadcasts an average of 4,000 live events per year

Super TV - long-term monopoly on online sales

Super Phone - set a new record for the first release of a flagship phone and a new record for the single-day sales of a flagship phone; 7.6 million people rushed to buy it online at the same time, setting a new record for the number of people who rushed to buy a single mobile phone online

Applications - LeTV is China's largest Internet content library and the leading long-form video website

Super Cars——LeTV is the world's first Internet company to build cars

If you don't argue, you won't understand; if you don't examine things, you won't know. Welcome to join the debate on what is ecology. LeTV Cloud Live Platform can provide global live broadcast support. Let me ask you, if you trip up your competitors and stab them in the back, while shouting "Why can't competitors be friends?" Will people on earth agree?

As the leader of a friendly competitor, you don't understand the ecosystem and only know how to put on a show. You think that notarized lies can become truths. You are forced to lie to users out of fear and habitually make them your friends. It is true that when a person is evil, he is invincible.

Finally, I'll give you a word:

Too old, too naive, sometimes a liar.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.