BMW denies breaking up with Baidu, cooperation between the two parties continues

On November 17th local time, Germany's Automotive Weekly reported that BMW denied terminating its cooperation with Baidu, and the two parties are still cooperating on map services and autonomous driving.

German weekly Wirtschaftswoche reported earlier in the day that BMW and Baidu had terminated their cooperation due to "irreconcilable differences of opinion."

Ian Robertson, BMW's director of sales and marketing, denied the report and said that BMW and Baidu have been cooperating for 11 months and the planned cooperation period is three years. Foreign companies cannot operate independent map services in China, so the cooperation between BMW and Baidu is a win-win situation.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.