After two years of hard work, Xiaomi has come up with a new trick: surround the TV with speakers

Sorry, Mi fans, the Xiaomi projector you've been waiting for has not arrived.

At today's Xiaomi TV strategic new product communication meeting, Xiaomi TV head Wang Chuan brought out two products for "listening" - the Xiaomi Internet Speaker and the Xiaomi Artificial Intelligence Home Theater.

Although on the surface it seems that "hearing" has little to do with television, after watching this small press conference, you will feel that Xiaomi has come up with new ideas on television.

Xiaomi Internet Speaker, a product that took two years to develop

“This product should have been released a year ago, but we kept it on hold until today to officially launch it,” Wang Chuan explained at the opening of the press conference.

The product he was talking about is the Xiaomi Internet Speaker. In fact, Xiaomi has previously released many speaker products, such as the Xiaomi Bluetooth Speaker, the Xiaomi Square Box Bluetooth Speaker, the Xiaomi Small Cannon Bluetooth Speaker, etc., which can basically meet the needs of ordinary users for audio equipment.

But most of the previous speaker products were released online. This time, a media outlet joked, "It's worth holding a press conference for such a speaker. It feels a bit like LeTV." Jokes aside, why does Xiaomi attach so much importance to this product?

First of all, looking at the functions and configurations of this product, as an Internet speaker, it is a rigid requirement to be able to actively connect to the Internet. After connecting to the Internet, this speaker has a huge amount of content resources, which is a major difference from previous Bluetooth speakers.

In the past, connecting mobile phones to Bluetooth speakers to play music has solved the problem of listening to music on mobile phones, but it also has many limitations. For example, due to version issues, one APP cannot always meet all user needs. If you want to listen to a favorite song, you always have to search on various APPs, and the content is not comprehensive enough. In addition, there is another disadvantage of connecting mobile phones to Bluetooth speakers, that is, various reminder sounds of the mobile phone will also be transmitted through the Bluetooth speakers, which harms the user experience.

The emergence of Xiaomi Internet Speaker is to solve these pain points. In terms of content, Xiaomi Internet Speaker brings together 10 major mainstream audio service contents, more than 8 million episodes of online radio programs, and provides more than 1,500 radio stations across the country, covering 31 municipalities.

However, if you need to add content to the speaker, you still need the help of a mobile phone. After setting up the network through the corresponding APP, you can play online music uninterruptedly without the help of other devices. Therefore, Xiaomi calls it "a smart speaker that can access the Internet by itself."

In addition, it also supports AUX in wired connection playback, supports USB flash drive insertion, and the currently common Bluetooth wireless connection. The built-in 2.4/5GHz dual-band WIFI allows the entire machine to support wireless music playback via Airplay, DLNA and QPlay.

In terms of hardware, the Xiaomi Internet Speaker has four built-in speakers, two 2.5-inch full-range speakers, and two 20-core dome high-purity mulberry silk cloth membrane tweeters, which make the treble more natural and smooth, with a low frequency of 60Hz and a high frequency of 22KHz.

The most critical thing is the control design. There are 7 buttons on the body panel of the Xiaomi Internet Speaker. The graphic logo makes it easy for users to get started. It also has a voice search function. You can long press the "CH" button on the control panel and search by voice.

Surround your TV with speakers

At this point, you may not understand why this product priced at 399 yuan is so important, so much so that Wang Chuan said, "This is a new category created by Xiaomi TV after the box category. The versatility it achieves is unimaginable. It will lead the traditional speakers and all audio products to rebirth. It is the 'Internet +' of traditional speakers, just like the revolutionary changes that Xiaomi Box brought to the entire traditional TV field in the beginning."

The reason why it is related to TV is that based on this speaker product, Xiaomi has also developed an artificial intelligence home theater!

If you are familiar with Xiaomi TV product series, you must be aware of Xiaomi's "playing style" with split TVs. Although split TVs are not Xiaomi's first invention, and the pioneering Damai TV has been shot dead on the beach, Xiaomi is still the best at split TVs.

Let's take a look at Xiaomi's artificial intelligence home theater. This product consists of four products: a soundbar, an ultra-heavy upgraded subwoofer, and two wireless rear surround speakers. It constitutes a complete 4.1-channel, 360-degree surround sound field home theater equipment. It comes with the Xiaomi TV PatchWall puzzle wall artificial intelligence system and is priced at 1,999 yuan.

In addition, Xiaomi Home Theater supports TVs, projectors, monitors and other devices with HDMI input, which means that most users can immediately use this Internet home theater by connecting their home TVs to this product.

Compared with previous split host computers, this home theater has added two new capabilities: first, wireless connection, a simple experience without wiring, the two rear surround stereo speakers are connected to the Xiaomi TV host speakers using 5G wireless connection; second, networkable host speakers, that is, it has all the networking functions of the above-mentioned Xiaomi Internet speaker that has just been released, and 7 buttons are set on the body panel.

To put it simply, this time Xiaomi has come up with a super top-of-the-line large TV box with Internet home theater function!

If a user does not want to change the TV, but wants to add a box to the TV and buy a set of audio equipment, then the 1,999 yuan artificial intelligence home theater becomes a good choice.

Xiaomi actually came up with this new way of saving the country by taking a roundabout way to update TV equipment and gain users. According to Wang Chuan, Xiaomi had already started planning this speaker two years ago, but it was not until today that it was the right time to bring it out to users. Now in the TV market, the Xiaomi TV + console (box) strategy has gradually matured.

Finally, as for the actual performance of this MUJI-style "Internet +" speaker, please pay attention to the subsequent evaluation.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.