The car industry's king of running points, the Roewe i6, tells you more than just the Internet

The Roewe i6 had already received a lot of attention at the Guangzhou Auto Show last year. On February 17, the "Internet family car" Roewe i6, known as the "cross-border running score king", was finally officially launched at the Shanghai National Exhibition and Convention Center. The price of 89,800-146,800 yuan once again aroused the enthusiasm of consumers who like Internet cars.

The appearance is outstanding, inherited from the concept car

In fact, people are all emotional animals, and they all have certain pursuits for appearance, but different aesthetic tastes have different tastes. Roewe i6 has adopted the low wind resistance cutting-edge technology of the concept car. The lowest wind resistance coefficient of 0.25cd in the same class makes i6 have lower fuel consumption and lower noise; Roewe i6's "whale head and swallow tail" styling style is elegant and harmonious, with extraordinary temperament. The 1835mm cross-level car width creates an extraordinary visual experience; the front of the car is pressed down, showing a posture ready to go; the wind shadow waistline runs through the body 360 degrees, the lines are refined and smooth, and it is completed in one go; the aerodynamic swallowtail is very dynamic, and visually gives the center of gravity of the whole car a sense of pulling backwards. At the same time, Roewe i6 adopts an integrated design of full LED headlights and ring-wing air intake grille, and the entire front face looks grand, stretched and full of tension.

Domestic cars started late, and there is a certain gap in technology with joint venture cars and imported cars, which has caused many consumers to prefer some imported cars. For this reason, many domestic manufacturers have also aimed their exterior designs at big-name imported cars, making many domestic cars "look like" imported cars, which is very embarrassing. Sometimes I really want to ask those domestic car designers, "Do you really understand the Chinese? Is there no way for domestic cars to survive except plagiarism?" Roewe i6 is expected to slap other manufacturers in the face. Under the same configuration, I believe most consumers should still be more willing to buy independent designs.

High-end configuration for comfortable and safe travel

The configuration of Roewe i6 is rich, and it has everything it should have, but what I didn't expect is that it also has things that shouldn't be available at this price. First of all, the appearance, the design of the concept car Vision-R transferred to the i6, has attracted great attention from consumers; the large space can also meet the new pursuit of space, comfort and light luxury by Chinese family users; the high-end interior also further reflects the exquisiteness of i6; the world-class "blue core" turbocharged engine, ultra-low fuel consumption performance and ultra-high safety factor have added a lot of color to Roewe i6.

With the change of people's consumption concept, the brand effect has gradually faded, and cost-effectiveness and shopping experience are increasingly valued by people. The entire Roewe i6 series is equipped with electric adjustment seats as standard, which can achieve fine six-way electric adjustment and heating functions, which is very conscientious. Experienced drivers know that the comfort of the seat will directly affect the driver's feelings. Driving a car with uncomfortable seats for a long time will easily make you tired, and back pain will cause traffic safety hazards. All models are equipped with vertical double-hardness foam seats as standard, and the hardness can be flexibly adjusted by yourself, ensuring that the driver and passengers can enjoy a comfortable riding experience for short and long distances.

Roewe i6 has a USD reinforced cage-type body, 66% high-strength steel leads its class, and the proportion of hot-formed steel is as high as 12%; the laser brazed one-piece roof also uses a laser brazed one-piece roof that increases the welding strength of the roof while reducing the weight, creating a 100% sense of security for users; in addition, it is also equipped with AEB automatic emergency braking, ACC adaptive cruise, LDW lane departure warning system, FCW forward collision warning system and other multi-dimensional safety systems.

Driving safety always comes first. The Roewe i6 is equipped with many safety systems related to safe driving. In fact, consumers also buy cars for safety. I believe many people have seen some tragic videos, such as rear-end collisions, rollovers, or taxi rollovers that crush cars. Although everyone wants to travel safely, there are always drivers who are not careful. All the safety features equipped in the Roewe i6 are to prevent accidents before they happen. Of course, everyone hopes that these features will not work.

Smart interactive entertainment, experience autonomous driving

At the launch of the Roewe i6, the scene of Venus walking onto the stage in an autonomous car was also exciting. It was unexpected that a car worth about 100,000 yuan could also drive itself. Later, Liu Tao of Roewe said: In fact, autonomous driving technology has been mature for a long time, but the government is moving slowly. He criticized the government once, and I don’t know if he will face any pressure in the future, but it’s better to talk less about this kind of thing.

With the advancement of Internet big data, unmanned driving and automatic driving have also entered the vision of consumers. The realization of automatic driving technology also requires close cooperation of hardware, various sensors and corresponding control drivers, supplemented by corresponding artificial intelligence systems, high-precision 3D maps, etc. In fact, it is not difficult to understand. Let’s take a simple example, “Cover your eyes, who can guarantee that you will not hit the wall?” Although the automatic driving system can also control the vehicle instead of the driver, it will return the control of the vehicle to the driver when necessary. Functions such as adaptive cruise control and smart parking only belong to the ADAS advanced driver assistance system, and they must be equipped with a more intelligent operating system before the vehicle can evolve to the automatic driving stage.

In fact, whether it is driverless or automatic driving, it all comes down to one word: laziness. Scientists believe that "laziness" is an important reason for the progress of human society and the development of science and technology. Of course, the era of Internet big data has arrived, and the development of automatic driving technology is also a necessary process. Internet cars are definitely a direction for the development of future cars. Internet cars can make better use of road resources and thus alleviate traffic pressure. Better ways of interaction between people and cars can also add some fun to the process of driving.

With the development of technology and the Internet, people's lifestyles are also undergoing major changes. After seeing the huge advantages of Internet cars, traditional cars are indeed a bit behind the times. Ordinary people's consumption concepts are also slowly changing, and more and more people are willing to trust and buy domestic products. Configuration, sales and even the brand of Roewe have gradually sublimated through successful products, becoming a Chinese-made brand that is comparable to joint venture brands in the minds of consumers. In the fields of mobile phones and televisions, we have successfully sniped foreign brands, and now it is finally the turn of the automotive field.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.