Hyundai builds hydrogen fuel cell car with a range of up to 800 kilometers. New energy vehicles will usher in new opportunities

Today, the automobile industry has gradually returned to the average profit level of the manufacturing industry. According to the profits of the automobile manufacturing industry announced by the National Bureau of Statistics, the annual profit increased by 10.8% in 2016, while the revenue increased by 14%, and the sales profit margin was 8.3%. In comparison, the sales profit margin of the automobile industry was 8.7% in 2015 and 9% in 2014. It is not difficult to see that the profits of the automobile industry are showing a downward trend year by year.

Even in today's rapidly growing Chinese economy, automakers are still facing huge profit pressure. It can be said that the current automotive industry has long passed the era of being able to make money lying down, and today's automakers must find new ways to increase the premium ability of their products.

However, Hyundai Motor has indeed played a role in driving the development of the industry in terms of breaking the current profit dilemma of the automobile manufacturing industry and finding new growth points. In particular, at the 2017 Asia Consumer Electronics Show, Hyundai Motor will showcase its innovative technological achievements in the fields of wearable robots, autonomous driving and car networking.

At the same time, Hyundai Motor launched the FE hydrogen fuel cell concept car at the conference. This concept car not only uses Hyundai Motor's fourth-generation hydrogen fuel cell technology, which is comparable to the power performance of gasoline vehicles, but also can achieve a maximum range of 800km according to European standards, which also marks a new step for Hyundai Motor on the road of new energy vehicles.

New energy vehicles have attracted widespread attention and have a promising market prospect

So the question is, why does Hyundai Motor, which has been immersed in the Chinese market for decades, attach so much importance to hydrogen fuel cell technology?

In recent years, with the continuous development of automobile technology and increasingly stringent fuel consumption and emission regulations, finding new energy sources as fuel substitutes has become an irreversible trend in the automobile industry.

Moreover, according to data, the sales volume of new energy vehicles in my country in the first quarter of 2017 was 24,668 units, accounting for 0.41% of the market share, an increase of 22.74% year-on-year. The state's support policies have made automakers realize that new energy vehicles will be the next hot spot, and are more likely to revolutionize the existing auto industry.

Therefore, hydrogen fuel cells, which have almost all the advantages of new energy, have naturally become the object of vigorous development of modern automobiles.

In addition, this new energy vehicle uses hydrogen as fuel, which requires a short refueling time. According to data, it generally takes only 3-5 minutes to provide the fuel required by the vehicle, which is much more convenient than the previously popular electric vehicles. In addition, because the only product produced by hydrogen fuel after combustion in the vehicle is water, it can completely achieve zero emissions.

Because hydrogen fuel has captured the pain points of users and reduced a lot of trouble for manufacturers, the market prospects of hydrogen fuel cell technology are broader. However, cars using hydrogen fuel cells as energy have always faced some problems that have prevented them from becoming popular.

Although hydrogen fuel has many benefits, it is still difficult to dispel user concerns

Hydrogen fuel vehicles are considered to be disruptors of the traditional automobile industry not only because they are renewable resources, but also because they conform to social development. However, if this new energy vehicle is to become popular, it must be based on reducing manufacturing costs, so problems arise.

How to quickly reduce the price to a level acceptable to the public has become one of the issues that hydrogen fuel cell vehicles must face. However, for consumers, facing the current price of high-performance electric vehicles of only around $30,000, they are more or less inclined to a suitable price.

Therefore, consumers' wait-and-see attitude towards hydrogen fuel vehicles has led to a series of vicious cycles. The small market share has led to a scarcity of hydrogen refueling stations, and the scarcity of hydrogen refueling stations has led to a slowdown in the sales of hydrogen fuel vehicles, which is contrary to the original intention of automobile manufacturers.

In fact, whether it is the efficient use of energy by hydrogen fuel vehicles or the important position of new energy in the automotive industry, only by continuously achieving technological innovation and increasing users' favorability towards hydrogen fuel vehicles can the large-scale popularization of hydrogen fuel vehicles be achieved.

New energy becomes the core strategy, hydrogen fuel cell vehicles will usher in new opportunities

Therefore, Hyundai Motor, which has made new energy vehicles one of its core development strategies in recent years, has demonstrated advantages that other automobile manufacturers do not have.

It is understood that in order to achieve large-scale popularization of hydrogen fuel cell vehicles, Hyundai Motor Group has already achieved global mass production of hydrogen fuel cell vehicle ix35 FCEV for the first time as early as 2013. Then in 2016, it launched the environmentally friendly model IONIQ, which is not only the world's first environmentally friendly model that can provide three power systems: hybrid, plug-in hybrid and pure electric, but also one of Hyundai Motor Group's most important new energy strategic models in the world.

It is precisely because of Hyundai Motor's continuous breakthroughs in hydrogen fuel cell technology that it has been able to continuously reduce production costs while also establishing the future development direction of new energy vehicles for the industry.

Although the cost of hydrogen fuel cell vehicles is still high, with Hyundai's continuous research on hydrogen fuel cell vehicles, more and more companies will begin to pay attention to this industry. As time goes by, technology continues to advance, more car companies participate in research and development, and the infrastructure of hydrogen refueling stations is improved, the market for hydrogen fuel cell vehicles may be unprecedentedly huge.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.