iQIYI leads the qualitative change of TV content; Asia's first 4K Dolby Vision HDR online variety show goes online

On March 14, the pilot episode of the online variety show "The Voice of Travel", produced by iQIYI, the first in Asia to adopt 4K HDR technology and Dolby Atmos technology, was officially launched, and the "The Voice of Travel Experience" event was held in Beijing on March 17. Many iQIYI executives, as well as the producers and actors of "The Voice of Travel" attended the event and experienced the stunning charm of 4K Dolby Vision HDR images and Dolby Atmos dynamic sound effects.

As Asia's first 4K Dolby Vision HDR online variety show, "Voice of Travel" is an important milestone in the video industry in China and even in Asia. 4K Dolby Vision HDR has been one of the hottest technical topics in the industry in recent years.

In the variety show "Voice of Travel", iQiyi used 4K Dolby Vision HDR technology, which makes the brightness of the entire shot ten times higher than that of ordinary videos, with better video restoration, so that everyone can see better effects on the TV screen. This is the first time that Chinese audiences can experience the new audio-visual experience brought by 4K Dolby Vision HDR and panoramic sound technology on their home TV screens. iQiyi has thus become the first video website in China to use 4K Dolby Vision HDR and panoramic sound technology for commercial shooting.

iQiyi's move can even be said to have saved TV manufacturers. As TV sales decrease year by year, high-quality content can make people willing to turn on the TV again. By launching variety shows shot and produced with Dolby Vision HDR technology, iQiyi will usher in a new 4K Dolby Vision HDR IP era and promote the entire industry to bring better video services to users.

In addition, iQIYI has further cooperated with Dolby Laboratories on this program through technological innovation, providing Dolby Vision, Dolby Atmos and Dolby Audio content services for iQIYI VIP members on the site. iQIYI not only continues to work hard on content, but also has been working hard to create a top-level audio-visual feast for iQIYI VIP members. The official launch of iQIYI 4K Dolby Vision HDR+Dolby Atmos content will provide users with better audio-visual services.

In the future, iQIYI will continue to focus on self-produced content and create an entertainment ecosystem with content IP as the core. As a breakthrough in 4K HDR technology, "Voice of Travel" is a bold attempt to practice advanced technology and develop high-quality content. In the future, iQIYI will pay more attention to the combination of 4K HDR technology and IP resources, create 4K HDR IP, and present high-quality audio-visual content to the audience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.