Electric Technology Car News: With a distinctive appearance and fashionable interior, can Dongfeng AX4 become a small SUV with the potential to be a hit?

Electric Technology Car News: With a distinctive appearance and fashionable interior, can Dongfeng AX4 become a small SUV with the potential to be a hit?

I don’t know if you have noticed that many brands now like to use the slogan of youthfulness when launching new cars, whether SUVs or sedans. In fact, it is not difficult to see from this point that the main consumer group of domestic cars has gradually shifted to the new generation of young people born after 1990. This time we are going to introduce to you a car with young people as its real core, the Dongfeng Fengshen AX4.

In terms of appearance, the Dongfeng Fengshen AX4, which is built on the Dongfeng DF1 platform, can definitely be regarded as the representative of Dongfeng Fengshen's products. The front face design elements are very radical, both the front grille and the front surround are very bold, especially the embellishment of the huge front shovel, which is also fierce. The halogen headlights with lenses are also unique in shape, and the LED daytime running lights are cleverly embedded in the center grille.

The entire front shovel has been extended to both sides of the front surround, which is a design rarely seen on original SUV models. The side lines of the body are also very coordinated, just like the hunting posture of a cat. The cat's paw-like exterior mirror shell design is a bit unique, with two decorative shells in the center and the turn signal on the outermost side. The taillight design is very compact, and the brake light uses an LED light strip light source.

The overall layout of the interior is clear and in line with the current popular design concept. The decorative strips on the edge of the air outlet do not use the same color as the previous body. The center console is wrapped with plastic technology and feels great to the touch. The steering wheel is thick and feels a bit hard to hold, but it is the right size.

The multimedia system is equipped with WINDLINK intelligent system, which supports voice recognition, online navigation and other functions. The operation response speed of the central touch screen and the page is average, and there is room for improvement. In addition, this system does not support CarPlay, which is a bit regrettable. The flip-up button design similar to that of an airplane is quite unique, and the button damping is also relatively appropriate, which is quite convenient to use.

In terms of power, Fengshen AX4 is equipped with two power systems, 1.4T turbocharged/1.6L naturally aspirated engine, both of which have 6-speed DSG dual-clutch transmission options, but the 5-speed manual transmission only appears on the 1.6L naturally aspirated engine.

As an SUV model with a main focus on appearance design, Dongfeng Fengshen AX4 is indeed very good and can definitely be favored by young people. Whether it is the youthful and individual exterior design or the clear layout and well-arranged interior design, it is undoubtedly successful. But as I mentioned at the beginning of the article, for a car, its driving experience is its soul.

All in all, after all, this car is intended for young consumers, and may even be the first car choice for young people. This has met the requirements for a car with an estimated price of 70,000 to 110,000 yuan. However, if you want it to look good and be easy to drive, it may not be able to do so completely. But if you want it to look good and meet your daily needs, this Dongfeng Fengshen AX4 is indeed a good choice.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

<<:  Electric Technology Car News: With its stunning appearance and low price, can Trumpchi GS3 successfully enter the small SUV market?

>>:  Can Changhong, which is a step behind, get out of the quagmire of innovation rickets?

Recommend

Android development: from modularization to componentization (Part 1)

In the Android SDK article, we talked about modul...

5-step guide to Tik Tok influencer placement

An old client who I cooperated with on event mark...

The basic logic of Internet advertising

No ToC product can survive without Internet adver...

The process and method of building user portraits

User portrait refers to a labeled user model abst...

Tips for promoting Internet products on Zhihu!

Today I would like to share with you my experienc...

Twelve ultimate methods of WeChat promotion, the latest in 2015

【Micro Promotion】Twelve WeChat promotion methods ...

How to identify user pain points? Use these 10 templates!

For every operator , discovering the correlation ...

20 communication theories that planners must know in 2020

Introduction丨The core of advertising is communica...