Jaguar creates AI concept steering wheel: can communicate with people and perform tasks

According to foreign media reports, Jaguar recently announced an independent concept steering wheel called Sayer, which will be released in London on Thursday local time. Unlike the dumb steering wheels people use now, Jaguar Land Rover hopes that Sayer will become a "trustworthy partner" in people's homes, just like a butler. The company envisions that people will be able to communicate with steering wheels equipped with AI systems in the future, allowing them to perform hundreds of different tasks for people.

According to Jaguar, the name Sayer also has a great origin. In fact, it is taken from the name of Malcolm Sayer, one of the brand's most respected designers.

Obviously, in the eyes of Jaguar Land Rover, Sayer is no longer just a steering wheel, it will play more of a role as a fashionable AI device.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.