Real shots of Kia's new e-generation Forte at the Guangzhou Auto Show: Will the concept-driven Korean cars be accepted by the market?

As the international situation changes suddenly, the situation of Korean brand cars in China is no longer what it used to be. However, China is always the most important market for any car brand, and Korean car brands are constantly trying to face domestic consumers and find new sales growth points for their products.

At the 2017 Guangzhou Auto Show, the debut of Kia's new e-generation Forte heralded a new round of efforts by this Korean brand in the compact car market. However, the "e" in the name of the new e-generation Forte does not represent any new energy or electric vehicle elements. It purely refers to the Internetization that has been widely penetrated into domestic brands' models. This makes the way Kia named the new model this time full of conceptual hype.

Looking at the development history of the Kia Forte, the sales of its old model in the past year were less than 1,500 units, and even less than 30 units in September. Will the new e-generation Forte, which is a hyped concept, bring new hope to the Kia brand in the market? I am afraid it will still be extremely difficult.

Kia's new e-generation Forte real shot:

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.