Note 8 pre-sale price is hard to exceed 10,000 yuan. It seems Samsung has really hurt the hearts of Chinese consumers.

As the annual flagship new product, Samsung has high hopes for Note 8, and Samsung has chosen September 13 as the release date for the domestic version. Apple also released its latest iPhone to the world in the early morning of September 13, Beijing time.

At the launch of Samsung Note 8, Koh Dong-jin, president of Samsung Electronics' mobile communications business, expressed his confidence in winning back the Chinese market with Note 8, with the intention of sniping at Apple. However, what he did not expect was that just one week later, he was slapped hard in the face by the cruel reality.

Judging from the current pre-sale situation on JD.com, the number of Samsung Note 8 reservations is less than 2,000, which is in stark contrast to the record of 800,000 reservations it set in South Korea. On the other hand, the number of reservations for Apple's new iPhone on JD.com has exceeded 2 million, and this huge gap should be enough for Samsung to reflect on itself.

The shadow of Note 7 is still there, Samsung has hurt the hearts of Chinese consumers

One of the important reasons for Samsung's failure in pre-sales in China was the explosion of Note 7 last year. The different treatment of the Chinese market resulted in the recall of the product in mainland China being 40 days later than in other places.

Samsung has always insisted that there are no problems with the Note 7 sold in China, which has stung Chinese consumers and pushed them toward other competitors.

Too high price, nothing new

The hardware configuration of Samsung Note 8 is almost the same as that of S8 released last year, without much improvement. The newly added dual cameras have long become the standard configuration of domestic Android phones. For the domestic market, this is a product with nothing new.

However, the starting price of Note 8 is 6,988 yuan. When faced with innovative and distinctive products like Xiaomi MIX 2, it naturally loses to the iPhone 8, which has a strong consumer base.

This result should make Samsung reflect carefully. In the Chinese mobile phone market, Samsung has too many strong competitors. The best way for Samsung to win back Chinese consumers is to change its attitude and strategy.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.