NIO to release new ES6, targeting Tesla Model Y

Recently, some media revealed that NIO will release a crossover model based on ES6 at the NIO Day press conference in December.

In terms of details, the new ES6 will adopt a fastback design, targeting Tesla's Model Y and BMW's X4. The price will be higher than the current ES6, that is, it will be more than 400,000 yuan, and it is expected to be officially mass-produced in June 2020.

From the market perspective, Coupe models represented by Model Y and X4 are a very important market segment. Automakers including BYD and Changan are stepping up their layout in this field. It is believed that NIO will face greater pressure in the future.

However, according to the data from Qichacha, NIO has not received any new investment since it received a 10 billion yuan investment from Yizhuang State Investment on May 28, 2019. In addition, NIO's Q2 2019 showed an unexpected loss of 3.3 billion yuan. It is still difficult for NIO to rely on the new ES6 to recover its declining market value.

Presumably, NIO’s most urgent task at this stage is to quickly obtain a new round of financing so that it can gain an advantageous position in the new round of competition.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.