On September 1, Xiaomi Group announced that Xiaomi Auto Co., Ltd. was officially registered and established with Lei Jun as the legal person and a registered capital of 10 billion yuan. At the end of March this year, Lei Jun announced his plan to build a car in a speech, and said that this would be his last entrepreneurial venture. He would bet his entire reputation on it, invest US$10 billion over 10 years, with an initial investment of 10 billion yuan. Today, Lei Jun has invested tens of billions of yuan to establish Xiaomi Motors and serve as its legal representative, fulfilling his promise to personally lead the team in building cars. After announcing its car manufacturing plan in March, Xiaomi was seen by many Mi fans as a brand that boosted confidence in the automotive industry, opened up development paths and accelerated industry progress. On July 28, Lei Jun announced on Weibo that Xiaomi's autonomous driving department had started recruiting. Less than a month later, Xiaomi Group President Wang Xiang said in a media conference call that he had received more than 20,000 resumes. It is reported that after careful selection of talents, the Xiaomi Automotive team has formed a team of about 300 people. In the five months before the establishment of Xiaomi Auto, Xiaomi's car-making plan had already been carried out in full swing. It is understood that the Xiaomi Auto team has conducted a large number of user surveys and industry chain inspections, and has visited and conducted in-depth communications with more than 10 industry peers and upstream and downstream companies in the industry chain. On August 25, Xiaomi announced that it had officially acquired the autonomous driving technology company DEEPMOTION TECH to strengthen its own technology development capabilities. It is reported that Xiaomi Group itself has 16,000 engineers, and has inherent advantages in talent and technology reserves. In the era of the Internet of Everything, Xiaomi's technological advantages in artificial intelligence, AIoT, material technology and other fields can also help it quickly enter and establish the smart car business. Xiaomi, which has achieved subversion in the mobile phone, home furnishing, home appliance and other industries, will create what kind of products and ecology in the automotive industry, which makes Mi fans look forward to it. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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