Has Apple's car-making project failed? Analysts point out that the fastest way to success is acquisition

Apple has always had ambitions to enter the automotive field, but its car-making project has never made clear progress. Recently, well-known analyst Ming-Chi Kuo tweeted that Apple's car project has "disappeared" at this stage. If Apple wants to start production in a short period of time, the fastest way is to acquire a car company.

It is reported that Apple established a team called Project Titan as early as 2014 to develop pure electric vehicles. The team also established a shell company called SixtyEight Research and began to work on related projects at the SG5 facility in California. However, in the past 9 years, Apple's car-making project has experienced many changes and difficulties, and there have even been reports that it has "failed." Earlier last year, Ming-Chi Kuo broke the news that Apple disbanded the car team, but later reorganized a new team.

Guo Mingchi believes that if Apple wants to launch its own car products as soon as possible, then acquiring an existing car company is the fastest way. He said that Apple can learn from its successful experience in the field of smartphones, that is, using existing hardware solutions and self-developed software solutions to create products with differentiated advantages.

Many netizens expressed doubts and opposition to Guo Mingchi's views. Some people believe that Apple will not give up its dream of making cars, but will stick to the model of self-research and OEM. Some people believe that Apple will not choose to acquire existing car companies, but will look for partners or suppliers.

In any case, Apple's car-making project remains a mystery, and its real progress and plans have not been made public. But what is certain is that Apple still has a strong interest and ambition in the automotive field. After all, the automotive market is a huge and rapidly growing market, especially in the fields of new energy vehicles and smart cars.

However, Apple is also facing a lot of difficulties and pressures. On the one hand, the mobile phone market, which is the most profitable market for Apple, has been increasingly competitive and saturated, and its revenue and profit growth has slowed down. On the other hand, Apple's car-making project requires huge investment of funds and manpower, and its payback period and risk are relatively high. In addition, the competition in electric vehicles has become fierce, and major automakers are accelerating the launch of new products and new technologies, leaving Apple with a smaller window of opportunity for cars.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.