4.9 yuan "Mijian" experience
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On the evening of March 28, Xiaomi released the "Mi Key" through Sina Weibo, priced at 4.9 yuan. The current promotional price is 1 yuan. According to the official website, in addition to the one-click photo taking, recording, and screenshot functions of competing products, the Mi Key can also complete a combination of functions with one click. For example, after pressing it, the phone can automatically send photos to Weibo in addition to taking photos. The Mi Key looks like a "screw", with a button on the top and a plug like the earphone at the bottom. You can think of the Mi Key as an earphone with a wired control function. The principle of the buttons on the Mi Key is the same as that of the wired earphone. In order to facilitate carrying, Xiaomi has also made a colorful jacket for the Mi Key, which can be easily stuck on the earphone line. Before using the Mi Key, the phone must download the Mi Key application on the forum. After installation, open the application and the phone will prompt the user to insert the Mi Key. Even if it is a Xiaomi or Redmi phone, the phone will occasionally prompt that it cannot be recognized, but it can be used completely. Xiaomi officials said that the Mi Key is specially designed for the MIUI system and Xiaomi phones. Only Xiaomi and Redmi phones can use it. After our verification, vivo, Lenovo, and Huawei phones cannot use it, but Sony Xperia Z1 compact can use it. The Mi Key application interface is simple and easy to understand. Users can customize the number of combos and corresponding actions, and can also freely combine key actions. This is also Xiaomi's original function of the Mi Key. Another original function is that the Mi Key can record the tapping results and rankings, and publish them to social networks. At present, the function of the Mi Key is not very mature. First of all, the phenomenon of misoperation is relatively common. There are tricks for the strength and speed of multiple combos. Users need to use it many times to master it. After proficient use, multiple combos will occasionally be recognized as one click, resulting in misoperation. Secondly, the success rate of multiple clicks is low. In the process of tapping dozens of times, the more the number of consecutive clicks, the lower the probability of successful operation. Basically, one and two combos are the most effective number of taps, and the success rate of more than two times is low. Finally, the most practical function of the shortcut keys-the photo function, after starting the camera, sometimes there will be a phenomenon of imaging without focusing, which greatly reduces the practicality, and it also takes two seconds to start the camera. Impatient users probably can't stand it. In fact, MiJian is not the first product of this kind. Such products have already appeared both in China and abroad. The operation logic is nothing more than a combination of the number of key presses and the number of long key presses. Different combinations define different operation actions. However, the mentality of each company in making such products is different. Xiaomi is more inclined to playability and user experience. For example, the one-key combination function and the crazy click list reflect this purpose. And the future imagination of this software entrance brought by hardware is huge. Xiaomi has made a move early and marked the territory, which is conducive to future strategic layout. As far as the MiJian product is concerned, it is not stable at present. It seems to be a defensive product launched to seize the market. If the product experience does not meet user expectations and does not bring more user groups to the company's software, this product will undoubtedly need to strengthen its functions. Of course, the cheap price of 4.9 yuan (promotional price 1 yuan) can also provide an excuse for the experience of this product. It is not a bad idea for users who love to toss to experience it. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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