IDC: China's AR/VR headset shipments will reach 1.206 million units in 2022, of which AR shipments will reach 103,000 units

The International Data Corporation (IDC) released a report stating that in 2022, China's AR/VR headset shipments reached 1.206 million units (sales in caliber), of which AR shipments were 103,000 units and VR shipments were 1.103 million units .

Among VR headsets, Standalone VR shipped 1.014 million units and Tethered VR shipped 89,000 units. This is the first time that Standalone VR has exceeded the 1 million annual shipment mark in China since its launch. Among them, Standalone products are devices with independent computing power, while Tethered products need to rely on the computing power of other devices.

▲ Figure from IDC, same below

The report pointed out that in terms of Standalone VR product models, Pico Neo 3, Pico 4, Nolo CM1, Qiyu Dream Pro, and Qiyu Dream are the top 5 models shipped in 2022, with annual shipments of 505,000, 217,000, 66,000, 54,000, and 24,000 units respectively .

IDC said that AR hardware manufacturers, mainly start-ups, released new consumer products in 2022, with similar prices and product positioning. Since AR products in previous years were mainly high-priced commercial models, the influx of new products caused the average unit price of AR products in 2022 to drop sharply. By the fourth quarter of 2022, AR product shipments below US$500 (Note: currently about RMB 3,435) accounted for nearly 90% . Currently, most consumer-grade products still need to be connected to a host (mobile phones, computers, etc.), and their main function is to expand the screen. From the perspective of shipping channels, except for individual product models shipped in large quantities to specific commercial end users, online channels based on e-commerce platforms are still the main channels.

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