Based on the principle that sequels must sell well at the box office, Michael Bay resolutely embarked on the fourth film in the "Transformers" series. Just like the World Cup that has entered the knockout stage, whether you are a real fan or a fake fan, you must join in the fun and pick up a girl. When sitting in front of the IMAX movie screen, wearing 3D glasses (and possibly a pair of myopic glasses), the slots also come one after another. Taking advantage of the fact that the peak of spoilers has been avoided, the editor will turn on the short-circuit mode here to talk about "Transformers 4". IMAX 3D advertising blockbuster Before the film was released, the selling point of the first IMAX 3D digital camera commercial blockbuster had quietly spread. There are only 3 IMAX 3D digital cameras in the world. Just sounding a bit unclear, it seems like a big-budget production. But after calming down, I always feel that something is wrong. The number of IMAX cameras is very small, and the IMAX 2D used in "Batman Begins: The Dark Knight Rises" does not exceed 4. For action-oriented movies, this number is not enough. For example, in Need for Speed, director Scott Wolf even used a large number of Canon 5D3 and GoPro as supplements in order to capture the decisive picture in one shot. It is impossible to complete the filming of Transformers 4 with only three IMAX 3D digital cameras in the world. Even though IMAX 3D digital cameras are much smaller than film-based IMAX 3D cameras, it is not reliable to expect their heavy bodies and heavy jibs to be installed on Autobots. Moreover, if the cameras are damaged during high-risk photography, it will not be worth the loss. When Peter Jackson was shooting The Hobbit series, he used 48 cameras at once, of which only 8 were used as backups. It can be seen that the number of cameras required for a movie scene is not single-digit. As we all know, IMAX itself does not produce photographic equipment or provide equipment. Its main profit method relies on providing a complete set of shooting and projection solutions including hardware. Film IMAX 3D cameras use 65mm double film for shooting, and two rolls of film capture images at the same time, while digital IMAX 3D cameras are smaller and integrate two 4K digital cameras. Although theoretically it is 23% larger than the converted picture, it is still difficult to make digital IMAX 3D cameras achieve the effect of film IMAX. After saying a lot of impossible, IMAX 3D digital cameras still became the main model for the promotion of "Transformers 4". As for how much it was used in the actual scene shooting, it is estimated that only Michael Bay knows it best. But in any case, the production team at least got a lot of sponsorship from IMAX. Forget the plot and just watch the excitement. Even so, we still think that "Transformers 4" is the most exciting and boring movie so far this year. Optimus Prime took the Little Tigers to be dismantled and reassembled, and then dismantled and reassembled again. He took the hot girl to find a godfather in his busy schedule and solved the problem of going to college. If we ignore some of the flaws in the plot connection, the IMAX viewing effect is enough to make these 166 minutes pass quickly. This commercial film is not only a victory for IMAX, but also a victory for General Motors, Yilibao, Shuhua Milk, and a lot of advertisers. The scene where Sean drives the Chevrolet Sonic RS to drift on the street to tease the confinement is enough to make people scream with excitement. But apart from General Motors, the rest of the implantation seems a bit unsatisfactory. Su Yueming inexplicably drank Yilibao, Tessa stole a certain protein powder from the supermarket, and Joshua could even find a refrigerator on the roof while running for his life with seeds and drink Shuhua Milk. The two long enough Shuhua Milk shots became the most joyful laughs of the whole audience. In order to reflect more Chinese elements, the crew wisely played from Texas to Hong Kong. Although we already know that there is no Kowloon Walled City in Hong Kong, we know that Hong Kong is far away from Wulong, and we also know that flying from Texas to Hong Kong does not require passing through the Great Wall at all. The flaws of the plot are no longer so important under the fierce fighting. We can understand Michael Bay as a person who likes to join in the fun. He made a very lively movie. Autobots, explosion effects, cold jokes, and advertising placement have become perfect under his direction, which also meets the appetite of Chinese people who like excitement. Looking back, if you think carefully about the development of the plot of the Transformers series, it can be roughly summarized into four sentences: In the first part, the Autobots and Decepticons fought; in the second part, the Autobots and Decepticons fought; in the third part, the Autobots and Decepticons fought; in the fourth part, the Autobots and Decepticons said they would not fight but fought again. After the 166 minutes of "Transformers 4" ended, when you tried to discuss the plot with the girl, you would find that Transformers 4 seemed to have said nothing, but it didn't matter. Remember that Michael Bay has paved the way for the next one, and it is enough to make an appointment to watch the advertisements in "Transformers 5" together. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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