Visual marketing, the right way to communicate your brand!

Visual Merchandising

As the name suggests, it is to achieve the purpose of product marketing or brand promotion through visualization, which is a visual experience

Its main functions are to attract attention, stimulate interest and spread brand culture.

Whether it is online marketing or traditional marketing, visual marketing accounts for a large proportion of it, because vision dominates all human senses and is the first line of defense for humans to receive information from the outside world. Studies have shown that the brain processes visual content 60,000 times faster than text, which means a picture is worth a thousand words .

Therefore, visual marketing can convey information to the greatest extent, attract users' attention, arouse users' interest, stimulate users' desire to buy, and thus increase purchase rates. In the era of visual economy, consumption can be guided and impulse consumption is determined by visual marketing.

See

This is an era of eyeball economy

Humans are visual animals, and I believe most people can reach a consensus on this statement. In this era of appearance, appearance serves as social currency for individuals or brands, and its function becomes increasingly prominent. Looking good becomes more and more important. Whether you are looking for a job, discussing cooperation or finding a partner, appearance has become a subtle social currency, and appearance is justice. Therefore, how to become beautiful is more important to modern people than food, clothing, housing and transportation, and has become a rigid need in the new era.

For a brand, having a beautiful visual image is particularly important. The store image not only represents the owner's taste and aesthetics, but also reveals the brand's values ​​and the lifestyle it advocates. Often, the higher-end the brand, the more attention it pays to visual marketing.

1. Beauty industry

As the saying goes, no one in this world is obligated to see through your sloppy appearance to understand your excellent inner qualities. This view is particularly applicable to the beauty industry. A beauty industry professional who cannot take pictures is not a good director.

If you have photography skills, you are different from others. You can shoot a project that looks like a blockbuster. This is your added value and this is your unique feature! In this age of visual marketing, products are certainly important, but the key point is the customer’s overall state and appeal, and whether the photo is beautiful enough to satisfy the customer.

If you can help clients take photos that look like blockbusters and make them feel your sincerity, no client will refuse to help you post on WeChat Moments.

If you still don’t know how to take pictures, then you may be eliminated soon, because others are better at packaging than you. The products are the same and the technology is similar. Others can give customers a more beautiful reason, and this reason is irresistible to everyone.

Beauty, besides RMB, is what people pursue nothing more than beautiful things.

For example, Shenzhen’s No. 1 online celebrity semi-permanent brand Landikou, its founder Gina is extremely beautiful, and both the partners and the young ladies in the stores are also exquisite and lovely.

But this is just the basics. Their philosophy is not just about beauty, but more about selling a feminine spirit. To do a good job in visual marketing, not only the appearance must be impactful, but the most important thing is to spread the brand's views and values.

When she attracts customers through visual marketing, customers are in tune with her, and the fission between customers is the lowest cost and most loyal resource. Many customers take the initiative to spread the brand for her because she is not only beautiful, but also good.

2. Brand

Visual marketing brings scenes, scenes bring experiences, experiences bring hypnosis, hypnosis brings subconscious suggestions, subconscious suggestions bring demands, and ultimately customers take purchasing actions.

Consumers tend to believe what they see with their own eyes. Maybe your product is very good, but in this era, good products also need good visual presentation. Every time a customer makes a purchase, she is paying for the life she wants, and every customer attracted is one who identifies with the brand values.

3. TikTok

There is really no need to explain the year 2018, which was dominated by TikTok.

The arrival of the 5G era not only makes the Internet faster, but also makes short videos the carrier with the largest share of traffic. Short videos capture the characteristics of this era. In this era full of work pressure, picking up a mobile phone and simply relaxing has become the most direct way for people to obtain instant happiness. Want to record your beautiful life and show your brand value anytime and anywhere, but the camera is too bulky? Photographers too expensive? As the functions of mobile phones become more professional and powerful, a low threshold for everyone to participate has been achieved. With just a mobile phone, you can easily take high-quality videos and photos, which will improve your quality by several levels. Whether your mobile phone is a value-added tool or a brick depends on how you use it. Whether it is for life entertainment, personal image display or business brand promotion, visual marketing is the trend of the future.

Brand visual marketing is the brand communication process, and brand communication needs to be continuous and gradual. During the communication process, a unified communication pace needs to be maintained. From brand visual symbols to brand landing services, they must be unified with the brand tone. Use visual marketing to strengthen the connection with consumers and enhance the communication of brand image.

Author: MOTOIDEA

Source: MOTOIDEA