In November 2023, the sales of China's new power car companies were obviously differentiated, and only Ideal made a profit of 2.8 billion in Q3

The sudden crash of Jiyue Automobile left a mess behind, and the suppliers and car owners suffered. Many people are concerned about which new energy vehicle brand will fall next? We don’t have the ability to predict the future, but we can get a glimpse of the future with the help of data.

Recently, some media have compiled data on the three major indicators of sales, profit and loss, and cash reserves of 15 new car-making forces.

The results show that the strong become stronger, and the trend of sales leaning towards the leading new forces is becoming more and more obvious.

Combining multiple indicators, China's emerging power brands can be divided into three levels:

First tier: Ideal, Hongmeng Intelligent Driving, Leapmotor, DeepBlue, Xpeng, Zeekr, Xiaomi, and NIO.

These brands have performed well in terms of sales, cash reserves and growth momentum, and will not have too many problems in the short term. ps. Huawei's Hongmeng Intelligent Driving is also in the first echelon, but due to the lack of some indicators, it is not included in the statistics here. Hongmeng Intelligent Driving delivered 41,931 new cars in November, with sales exceeding 40,000 for two consecutive months.

According to statistics in November this year, the monthly sales of the first-tier new energy brands all exceeded 20,000 vehicles, among which Ideal, Leapmotor, Deep Blue and Xpeng achieved monthly sales of more than 30,000 vehicles.

But in terms of profitability, the only new force that achieved profitability was Ideal Auto, which made a profit of 2.8 billion yuan in the third quarter, making it the only self-financing company among the new forces.

Second tier: Avita, Toyota Land Cruiser, Lantu, and Zhiji.

Although the sales of the above four brands exceeded 10,000 in November, there is still a gap between them and the leading new forces, and the pressure in 2025 will still be relatively great.

Earlier, after Jiyue Automobile was shut down, Avita became the next object of attention because it also had the background of backing of large manufacturers and multi-party investment and cooperation (jointly built by Changan, Huawei and CATL).

Fortunately, the financial sponsor behind it was very timely and powerful. A few days ago, Avita announced that it had completed a C round of over 11 billion yuan, with strong support from state-owned capital and active participation from market-oriented capital. From the current perspective, it should be the most stable one in the second echelon of new forces.

The third tier: Nezha, JISHI, SKYWORTH, and POLESTAR. These four car companies sold less than 2,000 vehicles per month.

Nezha Auto has been plagued by negative news since October, including salary cuts, layoffs, and defaults on payments to suppliers. In November, sales were only 1,500 units, far worse than before.

JISHI Auto sold only 650 vehicles in November. The brand's first model, JISHI 01, was officially launched on August 22, 2023. When it was first launched, it was benchmarked against Ideal Auto, but not many people bought it.

Skyworth Auto has set its annual sales target for 2024 at 50,000 vehicles, but founder Huang Hongsheng said, "We cannot achieve the annual sales target of 50,000 vehicles this year." Skyworth Auto has not only lowered its target for this year, but also lowered its annual sales target for 2025 from 250,000 vehicles to 60,000 vehicles. In November, Skyworth sold only 582 vehicles.

In the first nine months of this year, Polestar's global sales exceeded 32,000 vehicles, with an average monthly sales of 3,555 vehicles. However, in the Chinese market, the highest monthly sales this year were only 369 vehicles, the lowest was only 42 vehicles, and the sales in November were 110 vehicles.

It can be seen from this that no matter whether they are new brands or big brands, and no matter whether their sales are good or bad, most Chinese companies have not yet escaped the shadow of losses, and "if you fail to gain market share today, you may be out of the market tomorrow" has become a market reality.

Next, China's electric vehicle market will gradually move from a blue ocean to a knockout stage, and automakers will engage in Darwinian competition to survive. Only a few companies will become winners and survive, while the rest will fail.

For car buyers, they still need to keep their eyes open. Sales volume cannot explain everything, but it is the most powerful reference at the moment.

Zikuai Technology