Honda Motor: Honda's terminal car sales in China in February 2025 were 33,866 units, a year-on-year decrease of 25%

Honda released its terminal car sales in China in February 2025, which was 33,866 units ; Honda's terminal car sales in China from January to February 2025 were 102,756 units. According to the query data, Honda's sales in China in February 2024 were 45,498 units. A simple calculation shows that this year's year-on-year decrease is 25% ; the cumulative sales from January to February last year were 146,458 units, a year-on-year decrease of 29% this year.

Although comparing yourself with others can explain some problems, comparing yourself with others in the industry can better highlight the urgency of the situation.

Data shows that in February, BYD Auto sold 320,000 vehicles, Geely Auto sold 204,900 vehicles, and Chery Auto sold 181,000 vehicles, all of which were several times the sales volume of Honda China.

Even if we don't compare with the old car companies, just talking about the new forces, Xiaopeng sold 30,500 vehicles, which is close to the North and South Honda. Ideal, with an average price of over 300,000 yuan, sold 26,200 vehicles, which are also not inferior to Honda.

Sales have fallen sharply, largely due to the slow transformation. Honda currently has no pillar models in the new energy vehicle market.

However, even in such a context, Honda still seems unaware of its own problems. The Dongfeng Honda S7, which was launched last night, has a starting price of 259,900 yuan, and the top configuration is sold for 309,900 yuan. After the price was released, even some die-hard fans felt unable to support it.

After all, there are too many excellent pure electric SUVs to choose from in the price range of 250,000 to 300,000 yuan, such as Tesla Model Y, Zhijie R7, Zeekr 7X, and Xiaomi YU7 which will be launched in June this year. How to convince consumers to buy Honda S7 is a big problem.

Zikuai Technology