The secret of the thousand-yuan computer case: there is a reason for its good sales
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In the traditional impression, the chassis is just an accessory of the entire hardware platform, playing the role of escorting the internal hardware. Therefore, players who have experienced the peak period of DIY hardware will not forget the history of the mixed chassis sales. Times have changed. Now the chassis is no longer an industry that can be delivered to production by simply drawing a few horizontal lines in the design software. Manufacturers are scrambling to launch high-quality chassis. Not only are they beautiful, but they are also good-looking and practical. With this, the price has increased. Opening the e-commerce sales website, it is not difficult to see that the prices of some chassis can be described as high. I believe that many friends have such a question. The chassis does not determine the performance of the whole machine. The manufacturer's push for high-priced chassis must be contrary to the current mainstream thinking of adding money, but why do they still go against the trend? Survival is the top priority <br /> The increase in various costs has made it impossible for the chassis to only take the path of small profits and quick turnover. In fact, the manufacturers push high-priced chassis, and there are also their own unspeakable reasons, that is, the evolution of the times has led us to adapt to this era. Today is the post-DIY era, with the background of various cost increases under inflation, not only the cost of materials, but also the cost of human resources, coupled with the main theme of experience in the post-DIY era, the chassis industry has undergone earth-shaking changes. If the low-end chassis that were sold in large quantities ten years ago were put into the market today with only the price as an advantage, they would not only have no market, but also no profit. Under the same profit margin, higher prices bring higher profits. Therefore, chassis manufacturers gradually develop to a higher level. Higher prices allow manufacturers to have enough cost space to design and produce chassis with higher quality and better experience. For example, the very popular full-side transparent chassis, high-value chassis, thick plate chassis, etc. are all products under more free cost control. At the same time, higher prices also bring an increase in profit margins. Although manufacturers cannot set the price of chassis at an outrageous high price, at least under the same profit margin, higher prices bring higher profits. Display of manufacturer's strength <br /> High-priced chassis can show their own strength. However, if it is only for profit, then this high-priced chassis is destined to have no market. Because the chassis industry is very transparent, a disassembly, the inside of the chassis, at a glance. So, what you can do, others can do. Patents are difficult to play a role in chassis, after all, the standards are placed here. Therefore, chassis manufacturers push high-priced chassis, nothing more than to show their strength. I believe that everyone has a lot of impressions about this case, and it is not because people are greedy. If there is no outstanding strength, rashly launching a high-priced case will undoubtedly become the object of ridicule from peers, media, and players. Therefore, the manufacturer has the ability to launch a high-priced case, and this case must exude the confidence of the manufacturer. Although these cases are not necessarily aimed at sales, it is enough to drive the increase in brand popularity and the sales of other products under the brand. Even some high-priced cases bring unprecedented designs and technologies, and will be labeled as "the first", such as modular design, full side transparency, etc. Born to cater to differentiated consumption It is undeniable that the DIY experience is a visual experience in the chassis field. Players who started to engage in DIY in the last century gradually replaced their understanding of hardware, pursuit of hardware, and madness for hardware with the current situation of life. A new generation of DIY people are constantly rising, and their understanding of chassis and even the entire DIY has long surpassed the past. In addition, the constant rendering of "overperformance" on the Internet has changed the orientation of hardware players from performance-only to experience-oriented. The design of a chassis can affect the user's life experience. As a chassis industry that is not related to performance but closely related to performance, it has naturally become a place that many new generation DIY players value. A chassis has several functions, not only providing ample installation and wiring space and internal heat dissipation space for hardware, but also becoming a representation of the player's hardware taste. Therefore, all external and internal elements of the chassis have become aspects that they consider when installing the computer. For example, the design style of the chassis, the side-transparent effect, the support for the water cooling radiator, the degree of light pollution of the water cooling system, etc. From e-commerce, we can see that the sales of high-priced chassis are really good. Unlike the previous generation of DIY players, the improvement of living standards has made many hardware consumers willing to spend more money to choose chassis that will accompany them for several years. After all, the internal hardware cannot be seen, but the chassis is what we watch every day, and it can sometimes affect your mood for the whole day! High-priced chassis will undoubtedly add more design elements, and it will be more acceptable to consumers today. This is the principle of supply and demand consistency. Summary <br /> Yesterday's high-priced chassis will become the mainstream today. After reading today's analysis, I believe everyone will think that high-priced chassis are not necessarily "money-sucking". After all, where there is demand, there is a market. The continuous emergence of high-priced chassis is just to cater to the current development of DIY hardware. In fact, most players usually buy ordinary chassis of one or two hundred yuan, which is also the main battlefield for manufacturers to compete. In fact, today's mainstream chassis is actually the incarnation of the high-priced chassis in the past. For example, the noble side-transparent chassis in the past has become the mainstream today. Therefore, if you pay more attention to high-priced chassis in daily life, you will actually be able to use them in the future. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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