Witnessing China's smart manufacturing, Emma A7Plus "all the way to god" promotes the high-quality development of the industry

On December 18, the highly anticipated "A7 goes all the way to super god" Emma flagship new product launch conference was held in Emma Taizhou Intelligent Manufacturing Factory. As the "finale product" at the end of the year, the "two-wheel luxury coupe" Emma A7Plus was launched heavily, and it amazed the audience with its six super skills of "fast, stable, handsome, dazzling, smart, and refreshing". It not only implemented Emma Technology's boutique strategy and enriched Emma's own technology product matrix, but also demonstrated Emma's determination and strength in promoting the two-wheel electric vehicle industry to develop in the direction of higher quality, higher performance and intelligence. At the same time, CCTV host Guo Ruotian transformed into a "super detective" and went deep into the Emma factory in Taizhou, Zhejiang, leading the majority of netizens to explore Emma Technology's digital and intelligent manufacturing strength in all aspects.

"A7 is the best on the market" Emma flagship new product launch

"Build a car that young people like!" At the press conference, Gao Hui, President of the Electric Vehicle Division of Emma Group, pointed out that the original intention of launching the Emma A7Plus "two-wheel luxury coupe" designed for young users was to "embrace users' breakthrough and change." With the official debut of the Emma A7Plus, the young technology Emma also officially debuted. In order to allow the majority of young consumers to "enjoy freedom and passionately explore the vastness of life", Emma Technology has created such a real "soul chariot" for passionate youth and passionate love.

Gao Hui, President of the Electric Vehicle Division of AIMA Group, explains the concept of car manufacturing

The two-wheel luxury coupe Emma A7Plus comes with six magical skills

At the press conference, the six super technologies of "fast, stable, handsome, cool, smart and refreshing" made a brilliant debut. With the support of the "Engine 8" fully evolved electric drive system and the Emma "Thunder" motor V8, the Emma A7Plus can achieve 0-50 meters in just 6.3 seconds, with a maximum speed of 65km/h. With nitrogen acceleration, a more compact wheelbase and a smaller turning radius, as well as low wind resistance brought by aerodynamic design, every rider can enjoy the perfect combination of speed and passion, as fast as lightning; Emma A7Plus also obtained the "Low-temperature Comprehensive Acceleration Performance Challenge Test" certificate from the China Automotive Technology and Research Institute, and is still "one step ahead" in low-temperature environments.

Fast as lightning, one step ahead

The AimGO intelligent driving safety system is based on the master-tuned Taishan frame, and is equipped with the TCS traction control system, motorcycle-grade 5-level adjustable rear shock absorbers and off-road semi-slick tires to achieve stable driving of the vehicle under various road conditions. The ramp parking and HDC steep slope descent ensure that the vehicle is safe and secure when going up and down the slope, as stable as Mount Tai. In the on-site display area, against the black background full of technology, the six different colors of the Emma A7Plus, Soul Red, Blazing Black, Ice Crystal White, Mica Silver, Mountain Gray, and Metallic Space Gray, show their hard-core temperament like future warriors. Its design is inspired by fighter jets, with full visual impact and handsomeness; the high-brightness AimStar lighting interaction system has high brightness and long illumination, and the safety projection turn signal and atmosphere projection welcome light will maximize the cool effect, fully ensuring driving safety and showing style all day long.

Leading with intelligence, driving freely

The AimOS intelligent control system integrates 4G smart cloud control, keyless control and triple positioning intelligent anti-theft functions, allowing you to easily control vehicle information through your smartphone and travel the world intelligently. The AimOK comfortable driving system creates a mobile first-class cabin that combines safety, comfort and luxury. With scientific spinal support, cloud-sensing partition support and light luxury natural leather and other materials and technologies, it creates a mobile first-class cabin that combines safety, comfort and luxury for riders, which is as comfortable as the clouds.

Witness China's smart manufacturing and explore the digital production workshop

At the new product launch conference, Gao Hui and CCTV host Guo Ruotian "led" the majority of netizens to visit the Emma factory in Taizhou, Zhejiang, to explore the production links of the welding workshop, injection molding workshop, painting workshop, and assembly workshop, and to get close contact with advanced equipment and processes such as robot welding and electrophoresis, fully automatic injection molding, robot spraying, fully automatic tire and wheel assembly line, and full-line installation of front fork torque guns.

Comprehensively "revealing" the digital production workshop

Emma Technology has always been committed to the construction of automated and intelligent factories. Taizhou Emma Factory has completed the launch of APS, MES, and QMS systems, fully realized information management in the manufacturing process, optimized the scheduling process of multiple processes and multiple resources, and effectively standardized the management of process resources, manufacturing resources, and process nodes, making problems visible and traceable, comprehensively improving the efficiency and effect of manufacturing process control, and truly implementing the "smart manufacturing" gene.

Witness China's two-wheel R&D strength and "walk into" the C NAS Testing Technology Center of Emma Group

The launch of the Emma A7Plus, a hot-selling "high-quality product" that combines technology, quality and performance, is inseparable from Emma Technology's insistence on promoting systematic innovation and strictly adhering to quality. At the press conference, the host Guo Ruotian remotely connected to "walk into" the Emma Group CNAS Testing Technology Center to find out more.

In-depth "Visit" to Emma Group's CNAS Testing Technology Center

As the national testing center with the largest area, the most complete testing equipment, the most comprehensive testing scope, and the strongest testing technical capabilities in the domestic electric vehicle industry, the testing capabilities of the Emma Tianjin Testing Center cover 11 categories and a total of 522 testing items. The EMC electromagnetic compatibility laboratory, NVH vibration and noise room, etc. are all in the leading position in the industry. From a small screw to a complete vehicle, every component and every product of Emma must undergo rigorous testing and verification, so that the quality of Emma's products is better guaranteed, and users can trust Emma's quality cars more.

Test ride and tasting, the "experience group" feels "superb all the way"

In order to fully verify the performance of the Emma A7Plus in all aspects, Gao Hui, President of the Electric Vehicle Business Unit of the Emma Group, Guo Ruotian, the host of CCTV, and many media and dealers present became the "test riders" of the Emma A7Plus, experiencing the thrill of "speeding" in the straight-line racing session, challenging the slalom, climbing, bumpy roads, gravel roads, water crossing, and simulated ice and snow roads, so that consumers can experience the hard-core design, strong power, comfortable experience, intelligent evolution and "integration of man and car" of the Emma A7Plus in advance.

Comprehensive experience of the state of "integration of man and car"

With superior strength, it is naturally "superb all the way". With the support of many "black technologies", the Emma A7Plus broke the 10-second mark in the 0-100m straight-line acceleration. After that, it was more than capable of handling various complex road conditions. It maintained extremely high stability when driving around poles, and even when passing through bumpy roads, it could ensure that the pedals would not shake seriously. The controllability reached the realm of "power follows the heart", and "the unity of man and car" is by no means empty talk.

The Emma A7 family is expanding, so stay tuned

The dazzling debut of Emma A7 Plus indicates that Emma is replicating the successful experience of fashion flagships to the technology flagship market. This is not only a challenge and transcendence for the brand itself, but also an active exploration of the future development path of the entire industry. In the future, Emma A7 Speed ​​Road Edition, Speed ​​All-Terrain Edition and Track Edition will also be launched. Please stay tuned. At the same time, Emma Technology will continue to exert its strength in R&D, technology, brand, products and other aspects, with the high-spirited attitude of "Young Technology Emma Officially on the Stage", while continuously meeting the younger, more technological and high-end needs of the majority of users, once again showing the world the magnificent power of Chinese smart manufacturing.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.