Google announced on October 31 that Android creator Rubin will leave the company to start an incubator company. According to Business Insider, a US financial technology website, Apple founder Steve Jobs was very dissatisfied with Rubin and once called him a "megalomaniac". Jobs also mocked Rubin for imitating him from his demeanor to his clothes and glasses. The conflict between Apple and Android is well known to the world. Steve Jobs once said with gritted teeth that he would "start a thermonuclear war" with the Android camp that copied Apple's iOS. A recent book, Dogfight: How Apple And Google Went To War And Started a Revolution, by Fred Vogelstein, reveals some details about the conflict between Jobs and Rubin. It is said that Jobs once told his friends that Rubin, the inventor of Android, was an "egomaniac." In 2007, Apple launched the iPhone, ushering in the era of mobile Internet. At that time, Google was already stepping up the development of the Android system. In 2005, Google spent $50 million to acquire the Android company founded by Rubin, and then Google began to improve the system. It is said that after seeing the release of the iPhone, Rubin decided that the Android system must be released to the public as soon as possible. When Jobs unveiled the iPhone on stage, Rubin was in a Las Vegas taxi, watching the Apple event live on the Internet. He asked the driver to stop the car so that he could watch the event carefully. Rubin said at the time: "It's over. We will never make a phone as good as the iPhone." Ethan Beard, an executive in the Android business, told the author of the new book that the Android team had anticipated that Apple might release a phone, but they didn't expect the iPhone to be so good. An Android engineer revealed that Google had planned to release Android at the end of 2007, but its functions were far from those of the iPhone and "looked very outdated." Google then postponed the release plan and decided to continue to improve Android. Later, Google finally launched the Android system and used it for the first time on HTC's G1 phone. Although the system and phone were not as perfect as the iPhone, they were enough to annoy Apple's head Steve Jobs. The book states that Jobs once scolded the Android development team, "Everything is copying everything we do." As we all know, when the iPhone was released in 2007, Apple and Google had a good relationship. Google's then CEO Schmidt attended the iPhone launch event, and Jobs trusted the two founders, Page and Brin. The first iPhone also came pre-installed with many Google software. It is said that the Google "troika" had talked to Jobs about the Android operating system, but they emphasized that Android would be very different from the iPhone system. Jobs believed it, but when he saw the first Android phone, he was furious. Jobs asked Google to make major changes to the Android system and not to imitate the iPhone. It is said that there was a conversation between Google and Apple executives, with Jobs and iOS head Forstall (who was later fired by Cook) present at Apple, and Page, Rubin and another executive Alan Eustace present at Google. The atmosphere of the meeting was very tense and awkward. An Apple executive familiar with the conversation said the conversation turned into a personal attack. Jobs criticized Rubin's actions as "anti-innovation." Jobs also insulted Rubin, saying that he imitated him in every way, from his demeanor to his hairstyle to his glasses. Through this conversation, Jobs achieved his goal. Google promised Android not to launch the pinch-to-zoom feature, and Android was forced to change the way the phone is unlocked. Jobs also told Google which features to remove from Android, a conversation that was reportedly a complete capitulation by Google. Rubin was furious at Google's capitulation. He believed there was plenty of evidence to prove that Apple had not invented the innovations it claimed. Rubin considered leaving Google in anger, but ultimately chose to stay. After the meeting with Jobs, Rubin wrote a sentence on his office whiteboard: "Jobs stole my meal money." However, Rubin and the Android team had the last laugh. Today, Android accounts for more than 80% of the global mobile device market, while Apple's iOS accounts for less than 20%, and has become a "niche system." It must be pointed out that Jobs' ridicule and humiliation of Android and Rubin also happened to Microsoft and Gates in the 1990s. Jobs believed that the graphical operating interface of Windows was "shamelessly" copied from Apple Computer's invention. In the subsequent PC and MAC war, Apple Computer was defeated. It was not until Steve Jobs returned to Apple and brought Apple back from the brink of the cliff with a small music player. |
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