Tencent Big Data: 2014 Q3 Mobile Industry Data Report

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Today, Tencent Big Data released the "2014 Third Quarter Mobile Industry Data Report". The data in this report mainly comes from Tencent Cloud Analysis. Currently, the number of devices covered by APPs connected to Tencent Cloud has exceeded 1.5 billion. The statistical time of the report is the third quarter of 2014. The report pointed out that games are the most popular applications for Android users, and their downloads in the third quarter far exceeded other categories of applications. Among them, action-adventure games are the most popular among Android users. In terms of mobile game retention rate, action-adventure, online games and casual puzzle games ranked the top three in the next-day retention rate of mobile games .

1. Android phone market players are more diverse

The Android phone market continues to grow, and players are becoming more diverse. Data shows that the market share of several traditional Android device giants has slightly declined, with Samsung's share falling to 28.4%. As domestic mobile phone manufacturers continue to exert their strength in the mid- and low-end markets, it is believed that the Android phone market will continue to reshuffle in the future.

2. 1280*720 becomes the mainstream resolution of Android devices

By comparing the data with the previous two quarters, we found that the proportion of large-screen Android phones has been steadily increasing, and Android models of 5 inches (or close to 5 inches) and above are becoming more and more common, among which 1280*720 accounts for 28.2%, and 1920*1080 accounts for 28.2%.

3. iPhone 5s: The best iOS phone

The third quarter of 2014 marked a watershed for the transition of the old and the new in the iOS camp. The iPhone 5s became the most popular iOS phone, while the former iPhone 4s dropped to fourth place. The iPhone 6 and iPhone 6 Plus joined the iOS camp in September this year, triggering a global wave of purchases. The number of devices is expected to explode in the fourth quarter.

4. The proportion of Android devices with root access has dropped significantly, while the proportion of iOS jailbreaks has increased slightly

The report shows that the root rate of Android devices has dropped from 32% in the previous quarter to 23%. The report shows that this is mainly due to the significant increase in the proportion of Android 4.3 and Android 4.4 and manufacturer-customized ROMs in the third quarter of 2014. The root rate of Android 4.3 and Android 4.4 devices is much lower than that of other Android versions.

5. The proportion of 4G users among Android users increased to 4.1%, doubling from the previous quarter

Compared with the second quarter of 2014, the proportion of 4G users among Android users in the third quarter of this year rose to 4.1%, about twice that of the second quarter (4G users were only 2.1% in the second quarter). Currently, 2G and 3G users still account for the majority, with proportions of 53.6% and 42.3% respectively.

6. Mobile games dominate the Android app market in terms of download volume

Games are the most popular applications for Android users, with downloads far exceeding those of other categories of applications in the third quarter. Tool and beautification applications are also very popular among users, ranking second and third in terms of downloads respectively.

7. Action-adventure games are most popular among Android users

Among all mobile game types, action-adventure games ranked first in downloads in the third quarter , followed by casual puzzle games and sports racing games. It is worth noting that role-playing games ranked last in the third quarter in terms of downloads.

In the third quarter of 2014, the top three mobile game types in terms of next-day retention rate were action-adventure, online games, and casual puzzle games. In terms of 7-day retention rate, online games ranked first among all game types, about twice that of role-playing games.

Original text: http://www.appying.com/shichang-guimo/baogao-2/