KTplay's internal beta test has covered over 100 million players and is now open for free registration without review

Covering over 100 million mobile game players, posting volume of over 1 million mobile game community players, and total community discussion volume of over 10 million... These are the internal test results achieved by the well-known domestic KTplay game social engine. Based on these successful data, KTplay is officially open to the public today. You can directly register for free to use the KTplay social SDK and operation SDK.

KTplay has been proven by data to be of great help to the social interaction and operation of mobile games. Now, I will take you to look at the data and see how it helps mobile games improve their effects.

Launched operation SDK and rankings to help more than 600 connected mobile games improve their data

When KTplay went online in April, it only launched a product called "Social SDK", which not only helped mobile game developers solve social and operational problems. During the internal testing period, a developer asked: "Social is important, but the small team hopes to achieve it step by step. Can we first let casual games have basic operational functions? In response to this, KTplay launched the "Operation SDK" function, including functions such as sending notifications, issuing rewards and rankings, so that developers can operate their own stand-alone games at any time.

In addition, "Ranking List" is also a major feature launched by KTplay during the internal beta period, and it has been verified by "Don't Step on the White Tile": the next-day retention rate increased by 5.8%, and the five-day retention rate increased by 8.2%. It is a powerful tool to improve user retention.

It is reported that KTplay has connected more than 600 game products during the internal testing period alone. Jiang Hua, VP of Umeng and COO of KTplay, believes that this is closely related to the current demand for "socialization" and "operation" in the mobile game market. Among them, the popular products in the market, such as "The Most Scamming Game in History" series, "Warm Around the World", "My God TD", "Hell's Gate", "Cut the Rope" series, "Alice Run 2", etc., are all connected to KTplay.

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Moreover, all of the more than 600 mobile games connected to KTplay have been greatly helped in terms of user retention and activity. For example, after connecting to KTplay, the 5-day user retention of "The Most Trickster Game in History" increased by 25%; similarly, in "My God TD", KTplay successfully migrated 80% of old players to the new version of the game, and greatly improved user activity, and even increased the purchase of props by players in limited-time activities by 6 times and revenue by 4 times. Each real case not only proves that KTplay helps strengthen the social attributes of mobile game products, but also sufficient data shows that KTplay can effectively help developers achieve their goals in terms of improving user retention, activity and even product revenue for mobile game products.

Over 1 million players post and over 10 million players interact in discussions. The in-game community allows players to find a sense of belonging.

So far, the number of posts by players in the KTplay online community has exceeded 1 million during the internal beta test, which is a leader in the gaming community. Yao Runhao, the producer of Nikki Around the World, said: "Compared with traditional communication platforms such as WeChat, Weibo, and Baidu Tieba, the KTplay community is the place where the most players gather. The same online activity received more than 10,000 responses from players in the KTplay community, but only 1,000 on Weibo." Analyzing the reason, for mobile games, especially casual mobile games, spontaneous discussions and sharing by players are undoubtedly of great help in improving game retention and activity. More importantly, players who actively post a lot have become the opinion leaders in the gaming community. Their response to developers' guidance of players during the operation process, solving certain minor problems, and even shaping the reputation of the product are much more efficient and effective than developers doing it themselves.

Similarly, behind more than 1 million original posts are more than 10 million follow-up interactions. On average, each topic post has more than 10 follow-up interactions. The player activity index of KTplay's online game community is unique in the field of mobile games. From the players' enthusiastic interaction enthusiasm, it is not difficult to see that mobile games need an in-game social system so that players have a platform for social interaction; on the other hand, as mentioned above, it allows developers to easily find the opinion leaders in the player group during the operation of the product, and let them assist in completing activities such as activity guidance and player strategy services, quickly solving various problems encountered by players in the game, and reducing operation and service costs.

Third-party services are becoming more and more popular, saving developers development and operation investment

In the past year, the types and scale of third-party services around mobile games have increased significantly. I believe that this is related to the intensified competition in the mobile game market, which requires more specialization. Third-party services can also help developers save a lot of time and labor costs. Take KTplay as an example. The internal test took 1,992 hours of development. Its online community, event notification system, friend interaction system, rankings, cross-promotion system and other highly practical functions have saved developers a lot of independent development and operation costs.

At present, the socialization of casual mobile games has gradually become an industry consensus, and KTplay has been widely recognized as a solution to issues such as how to strengthen the social attributes of mobile games and build a social operation system. Therefore, KTplay's long-term development with all its efforts has undoubtedly provided great help to developers in realizing socialization and operation, and even made great contributions to promoting the transformation of the mobile game industry to social products.

Seven functional modules combine 36 solutions to meet all aspects of casual game operations

KTplay's social engine and operation components have been favored by developers as two powerful tools. The rich functions of KTplay's social engine and operation components include in-game communities, friend relationships, online activities, rankings, in-game notifications, reward systems, cross-promotions, etc., and up to 36 different solutions have formed the most complete and effective social operation solution system. At the same time, the diverse functions and solutions can evolve into more combinations for developers to freely choose according to actual conditions and apply to their own products. KTplay is using its mature system to fully help developers realize social operations.

In the huge mobile game market, KTplay’s user coverage has exceeded 100 million. This is undoubtedly an amazing data. Behind the data, KTplay has effectively met the huge number of mobile game users and the most real feedback for the increasingly strong demand for in-game social interaction. It is a record of KTplay becoming a mature mobile game social operation solution. Undoubtedly, it is also a milestone that cannot be ignored for mobile game products connected to KTplay to truly complete the social transformation.

To celebrate the opening, KTplay is also holding an online event where you can get a perpetual calendar puzzle toy for free when you register. If you are interested, you can go to WWW.ktplay.com to participate.