Yahoo has been in business for 20 years. Is it time to enter the mobile Internet market?

Editor’s Note:

Finding breakthroughs in the mobile Internet is a phrase that all the giants who are in decline or at the bottom of the valley keep saying. Let's wait and see.

As one of the creators of the Internet miracle at the end of the 20th century and the world's first website to provide Internet navigation services, Yahoo's services cover search engines, email, news and other fields, and its business covers 24 countries and regions. Looking back at Yahoo's 20 years, change is the most prominent keyword - the page and logo design are changing, the CEO is changing, and the leading business is also constantly transforming.

In the past 20 years, Yahoo has experienced peaks and valleys, and is climbing up from the valley step by step, trying to find its new direction in the mobile business. What will Yahoo become in the next 20 years?

Page Redesign Process

1995

The background is white, and a new purple-yellow LOGO is used. On both sides of the LOGO are 8 main function buttons that are consistent with the style of the LOGO. The page is still mainly presented in text.

1996

The background is still white, with a new bright red LOGO at the top of the main page. The search bar is located below the LOGO. The entire page is mainly a text list, and the section divisions are not clear.

1999

The number of sections has increased, and the section on the right is distinguished from other parts by the background color, making the division clearer.

2001

The content of the web page began to expand, with the addition of new sections and a large number of links, making the page appear dense and chaotic, with the news content particularly highlighted.

2002

The section layout style changed from horizontal to vertical, the font color became lighter, the page presentation became clearer, and online advertisements also appeared on the homepage.

2004

The search bar is distinguished from other parts by the background color, highlighting the search function.

2005

The top area of ​​the main page is simpler, the logo is moved to the left, and the search function area is independent of the right. The entire page uses colors, lines and shapes to distinguish different sections, and the main functions are placed on the left column for easier use. The amount of page advertising has increased significantly.

2009

Using a new purple LOGO, the shadows, background colors and other designs on the page are reduced, and white space and lines are used to distinguish sections, making the page neater and more focused.

2010

The page design is flatter, the shadow design of the "search type" area has been removed, and each section occupies a larger area.

2013

A new flat LOGO with less sense of design is used, a purple background is added to the "search type", the style of the entire page is more unified, the area of ​​the section is further increased, and the page content is clearer.

LOGO change history

The image of the jumping "Y" in 1995

A luminous image in purple and yellow, late 1995

1996 - 2008 Bright red image

2009-2013 The entire site uses a unified purple image

2013-present Blue-purple, less design, more flat

Personnel changes

1995-May 2001 Tim Kugel
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May 2001 - June 2007 Terry Semel
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June 2007 to January 2009 Jerry Yang
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January 2009 - September 2011 Carol Butts
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September 2011 - January 2012 Tim Moss
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January 2012 - May 2012 Scott Thompson
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May 2012 - July 2012 Ross Levinsohn
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July 17, 2012 - Present Marissa Mayer
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Stock price changes

Yahoo went public on NASDAQ on April 12, 1996, with the stock code YHOO. In December 1999, after three stock splits, Yahoo's stock price reached an all-time high of $108.17, and then the price began to fall. In 2001, with the bursting of the Internet bubble, advertisers' investment in online advertising dropped significantly, and Yahoo's stock price also fell to its lowest point in history that year.

Since the end of 2002, Yahoo has adjusted its business direction, cut some services, entered China, invested in Alibaba, launched its own browser, acquired Tumblr, and developed towards mobile terminals. The changes brought opportunities to Yahoo, and its stock price gradually rose. However, the rise in stock price mainly came from the value of Alibaba shares held by it.