Tencent 360 Lenovo Xiaomi: Why choose them for Windows 10 distribution?

While the mobile Internet is swallowing up everything, the PC has been stagnant for many years. However, today, the PC big brother Microsoft released the gameplay of WIN10, which brought the PC market back into people's vision in a completely different way: Microsoft has thoroughly embraced the Internet this time. It supports free upgrades for devices including pirated WINDOWS, integrates Microsoft Cortana and XBOX One game platforms, blocks the sale of authorization codes, and moves towards a free Internet model. At the same time, WIN10 learns the mobile App distribution method and cooperates with 360, Tencent, Lenovo and Xiaomi to distribute the "operating system", and fully supports IoT (Internet of Things) devices. It is unprecedented for an operating system to be distributed through a third party. Microsoft is learning from Internet players to quickly seize users and expand market share. It is worth noting why these four companies were chosen instead of others?

Lenovo:

Lenovo announced that it will provide Windows 10 upgrade services at all times in its 2,500 customer service centers and designated retail stores in China. This will help Chinese users easily and conveniently upgrade their new or existing Windows devices to Windows 10. In addition, Lenovo also announced that they will be committed to the development of Windows Phone and will launch a China Mobile customized version of Windows Phone in mid-2015.

Lenovo is the world's largest PC manufacturer and China's largest PC manufacturer. It plays a vital role in the PC market. Whether it is the existing market or the new market, a large proportion of WINDOWS devices are in its hands. The only difference is that now the situation is reversed. It is not Lenovo paying licensing fees to Microsoft, but Lenovo helping Microsoft distribute WINDOWS.

Lenovo has the widest offline service network among PC manufacturers, which has a great popularization effect on some low-end users and users in the sinking market. You should know that some people here are still using XP, but they don’t know about new systems such as WIN7. Lenovo also announced that it will provide Windows 10 upgrade services at 2,500 customer service centers and designated retail stores in China at all times.

Lenovo's "PC+" strategy coincides with Microsoft's "device + service" strategy. Lenovo ranks first in PC and third in smartphones. At the same time, Lenovo is actively developing tablet and smart hardware markets. Microsoft's WIN10 is also an OS for multiple devices, including IoT devices. Lenovo also said it would launch a customized Windows Phone device for China Mobile in 2015.

360:

Qihoo 360 announced that it will help its Chinese users seamlessly upgrade to Windows 10 for free. Qihoo 360 will help more than 500 million Windows PC users achieve Windows 10 upgrade with just a few clicks of accelerated downloads.

360 is the originator of the free software model. The free model has allowed 360 to occupy a large number of WINDOWS devices. China is now the country with the highest malware infection rate. 360 has expanded its business from security to browsers, website navigation, search engines, etc. Microsoft's current free model is essentially the same as it.

360 has a massive user base. Public data shows that it has 509 million active security users on PCs, with a coverage rate of over 96.1%. It is already one of the two largest desktop client vendors in China, standing shoulder to shoulder with Tencent. The massive user base allows it to help Microsoft quickly distribute WIN10, and 360 has launched a fool-proof upgrade tool.

360 has helped WINDOWS with patching in the past. Users basically use 360 ​​to upgrade patches. 360 has also assisted Microsoft in fixing vulnerabilities and has been thanked by the latter many times. Therefore, its security advantage makes it the exclusive security partner of WIN10.

Among the four companies, only 360 came out to support the event. Zhou Hongyi appeared at the Shenzhen event, which shows that 360 attaches great importance to this cooperation. In addition to the two companies mentioned above, there are indeed many opportunities for cooperation. Another reason may be that 360 is recently making mobile phones, and there is still a lot of room for cooperation with WINDOWS, such as WINDOWS PHONE mobile phones.

Tencent:

Tencent announced that it will provide free upgrades to Windows 10 for its Windows 7 and Windows 8.1 users in China, and will add QQ, Tencent Video, and Tencent PC Manager to the Windows 10 free upgrade package. Tencent also promised to develop Windows 10 universal apps for its flagship app QQ, which has more than 800 million Chinese users. Tencent's popular PC games such as "League of Legends", "Cross Fire", and "Dungeon & Warriors" will also support Windows 10 and the new Windows Store.

Tencent is one of the largest client manufacturers in China and also the largest mobile Internet company, with 8 of its apps on the TOP0 list. In terms of user base and user attributes, it is a very good operating system distribution platform.

Millet:

Xiaomi has announced a new collaboration with Microsoft. Later this year, some loyal Xiaomi 4 users will be invited to help Microsoft test Windows 10 and contribute to its future development. These users will have the opportunity to download the Windows 10 Technical Preview and provide Microsoft with feedback on their experience.

Xiaomi's cooperation with WIN10 is still relatively shallow, and it is just a fan-first public beta. After all, one is a new upstart on the mobile side, and the other is a fallen aristocrat on the PC side. However, Xiaomi is becoming China's largest mobile device manufacturer, and is constantly conquering the smart hardware outside of mobile phones. It has launched routers, smart bracelets, Xiaomi boxes, Xiaomi TVs, smart cameras, sports cameras, air purifiers and many other products. Smart phones are what WINDOWS has always wanted to enter, and smart devices are the "device part" under the WINDOWS "device + service" strategy. WIN10 already supports some IoT devices. So Microsoft chose Xiaomi, recognizing its position in the smartphone market and being optimistic about its potential in the future IoT world. The transformation of "device + service" requires Microsoft to pay attention to emerging giants like Xiaomi and build a good relationship with them first.

WIN10's new release method will naturally help the latest version of WINDOWS to quickly spread to a large number of PC devices, avoiding the problem of WIN8 and other versions being difficult to popularize. By entering the device for free, Microsoft has established connections with these users and continuously loaded more of its own services. It is a wise move to choose China's giants, experts and upstarts now. The free model finally has no blind spots in the consumer software business, because even the least likely free WINDOWS has fallen.