How to choose OCPC's bidding method?

How to choose OCPC's bidding method?

When talking about search promotion now, we cannot avoid the topic of OCPC. Because now with the decreasing traffic, we use traditional CPC to obtain traffic, but we always feel that we cannot release the volume and cannot meet the needs of our company. CPC is becoming more and more difficult to run, and OCPC is bound to become the mainstream in the future.

So below, let’s take a look at OCPC’s bidding method and its suitability for the industry.

01. Target Bid (OCPC Delivery Mode)

1. Threshold: Conversion volume is greater than or equal to 10 for 3 consecutive days

2. Suitable for: Large budget and sufficient conversion volume

3. Suggestion: If you want to run OCPC but don’t know whether to choose OCPC or ECPC click coefficient, it depends on whether your account budget is sufficient. If your account budget is large, including sufficient conversion volume, then the target conversion bid should be the first choice.

02. Bid based on data accumulation

1. Threshold: Conversion volume is greater than or equal to 10 for 3 consecutive days

2. Suitable: CPC has been running for a long time, the effect is good, and the cost is relatively suitable

3. Suggestion: When our account performs particularly well in the first stage, with low costs, good conversion volume, and accurate conversion statistics, we can choose to bid according to the accumulated data.

03. Low threshold

1. Threshold: Conversions greater than 20 within a week

2. Suitable for: Accounts with smaller budgets

3. Suggestion: Many industries are now investing in OCPC, but the normal threshold is not enough to enter. You can try a low threshold.

Originally, the cost of entering the second stage with a low threshold would fluctuate like a roller coaster. However, now with Baidu's continuous optimization of OCPC and its increasing tolerance for small-budget accounts, the low threshold is actually acceptable.

If the conversion volume is insufficient, you can try a low threshold, but if the budget is sufficient, try to run normal OCPC.

04.ECPC

1. Suitable for accounts with small budgets who want to control the average price and increase conversion rates. This can be understood as semi-hosting.

2. Key points for launching: Before launching, you should organize the account structure, prepare negative keywords in advance, and avoid invalid and low-priced traffic in advance; optimization can be combined with other premium means and combined with the star-gazing crowd to improve the conversion rate.

3. Suggestion: In fact, in the first half of the year, many students came to ask if they could run ECPC. Small budget accounts were generally discouraged. But I communicated with Baidu OCPC product manager some time ago, and he said that Baidu has actually done a lot of optimizations and is very friendly to small-budget accounts, so you can try it.

After reading the above, do you still think it is difficult to choose the OCPC bidding method ?

Author: Houchang College

Source: Houchang College (semlianmeng)

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