A newbie's talk: In addition to the content, a good article also needs good pictures. As a new media operator, I believe you often worry about the pictures for the article! The author summarizes and refines 10 styles of article pictures. When you don't have a suitable picture to match the article, you may refer to these styles and follow the pictures. 1. Infographic Style Example: | SOCIAL TOUCH | I won’t tell you what it does, just look at its style. Do you feel it? The unified infographic style makes it feel particularly social, right? In fact, there is a reason for this design. "SOCIAL TOUCH" is a public account that focuses on social big data marketing. Using an infographic as the cover makes its articles look professional and neat, and perfectly fits the public account's positioning. It is easy to stand out from many homogeneous accounts. 2. Analysis report cover style Example: | Analysys International | Friends in the Internet circle should be familiar with "iResearch Institute". It is an Internet analysis company that produces many industry reports and data analysis. So... It makes the cover image look like a report cover - look, this is not a WeChat picture or text, it is an analysis report! #p# 3. Pure color base Example: | Action-oriented DreamList | The slogan of "DreamList" is: Be an action-oriented person and become a better person. Therefore, its cover image uses a solid color image as the base to give people a positive feeling. Moreover, you can notice that its color matching is mostly warm tones, rarely gray or dark blue as the base. Why? Because these colors convey negative emotions. The editor is still very attentive! 4. Comic Form Example: | Change Yourself | As positive WeChat accounts, the styles of "Change Myself" and "Action-oriented DreamList" are completely different. It uses the form of comics, one article and one picture, giving people a fresh and dandy feeling... #p# 5. Column’s inherent icons Example: | Micro in Wezeit | "Wezeit" is a very unique public account. It is the Toutiao of WeChat public accounts. Moreover, its cover picture is also very interesting... It has personality, right? It makes the column into an icon, which is clear at a glance. Moreover, when readers forward it to their friends circle, we can recognize it at a glance - hey, isn’t this the account called Weishasha? 6. Brand Identity Features + Logo Example: |ELLEMEN| 「ELLEMEN」 is a men’s magazine, so its cover… Many of them are men, and all of them put their own logos on the top. If your account has a strong sense of brand value, you can refer to this approach! #p# 7. Use pictures with continuity Example: | Blowing rice things | Its introduction is: Let the most fun people in the world play with you. So, it has a lot of interviews with people. Look at the cover below. Doesn’t it have a lot of continuity? Of course, it also interviews guys, but I prefer to use girls as examples. 8. Draw what you want Example: | NewbeeRen | This account is interesting. It was created by an advertising copywriter who can draw comics. Most of the comics are original and funny. Moreover, most of its covers are drawn by the author, like this... Do you think it is fun and has a sense of conversation? Didn’t Luo Pang say that in the era of self-media, it is important to have a personality. And this way of presentation is undoubtedly the best personality! #p# 9. Two-dimensional images Example: | Late-night tantrums| What kind of account is this... a little nonsensical, a little funny, a little bit ordinary, a little bit different. Even its introduction has a sense of the second dimension - you are late. Uh... I won't comment on it, just feel it. By the way, that word is pronounced chi, don't learn from Chazuojun, which reads as - deep night inflammation... Uh! 10. Select paintings and mark the authors Example: | ONE·Literary Life| Well, I have to say that ONE does a good job in many areas. Its pictures are different from those of other public accounts. Have you noticed? Reusing paintings is also a respect and publicity for the authors of the paintings. |
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