Tips for creating popular titles on Xiaohongshu!

Write a good title and your traffic will more than double. When a user opens Xiaohongshu to browse content, his attention is limited, and he can only see the content he cares about first. If the title is not attractive enough, then no matter how good the topic is or how unique the content is, users will not have a chance to click on it. Therefore, as creators, no matter how much time we spend on revising titles, it will never be excessive. Because only when the title becomes popular can the content become a hit!

Of course, titles with high click-through rates do not come out of nothing. As the opening stone for driving traffic, there are rules and techniques for writing good titles. Let’s take a look below!

Before formally introducing how to create a title, let's first clarify what a title is?

On Xiaohongshu, the title can be divided into two parts: one part is the cover title, which is the largest and most eye-catching text on the first picture when you produce a picture or edit a video; the other part is the main text title, which is the line of small characters below the cover that must be filled in during the video release process, and a maximum of 20 characters can be filled in.

The main method we are going to talk about today is applicable to both situations, but the cover is more of a visual language, which we will talk about separately, so in the following section I will use the main text title to give you examples.

Let’s first look at the three basic points that must be paid attention to when writing titles in Xiaohongshu:

First of all, when writing titles in Xiaohongshu, everyone must pay attention to the number of words.

Although the main text title can theoretically contain 20 characters, on the homepage of Xiaohongshu, each piece of content is displayed with exactly 18 characters, no more, no less. |

Therefore, the title should not be too long. If your title must be full of 20 characters, then put the key points at the front to avoid users not understanding fully after the last two characters are folded.

But at the same time, it should not be too short, because if it is less than 18 characters, the first few characters in your text will be automatically pushed to the top and displayed on the user's browsing page. So if your title only has a few words, the first sentence of the main text should be written as the second half of the title, or just don’t write the main text at all!

Second, when writing titles on Xiaohongshu, everyone must pay attention to using keywords.

Adding keywords to the title not only allows viewers to identify the specific content you want to share at a glance, but more importantly, it is very conducive to the distribution and recommendation of the system, allowing the content to gain more traffic. According to Xiaohongshu’s public data, search-first users account for 38% of the homepage traffic. This means that we can harvest more than one-third of the homepage traffic through creators’ proactive strategies. Therefore, it is very important to highlight the key points and make good use of keywords.

Taking sports-related content as an example, "slim belly", "burn fat", and "round shoulders and arched back" are all common search keywords. Even if your content has been published for a long time, new users may still retrieve your content with the precise need of slimming belly.

Finally, when writing titles on Xiaohongshu, try to use as many emoji expressions and text symbols as possible. There are three reasons:

1⃣️The content on Xiaohongshu pays great attention to visual experience. Adding emoji or text symbols can first make the title more dynamic, make it look better in the layout, and make it easier to notice. For example, ??✨ and others are purely decorative symbols. Another way is to assist reading. Symbols such as |, can serve as sentence breakers. If the title is too long, it will be tiring for readers to read it in one breath, so it needs to be modified by text symbols such as |.

2⃣️Symbols can refer to certain special meanings, such as some embarrassing words or words that are inconvenient to present on the platform. Over time, each type of content even has different codes. For example, ? represents Taobao in shopping sharing content and represents peach buttocks in sports fat burning content. ?In many dressing and sports content, it represents the female body parts, such as "Big? Girls' Dressing | How to Dress to Look Like a Paper-Thin Person", which accurate fans will understand immediately after reading it.

3⃣️Adding emojis and text symbols to titles can highlight key points, increase tone, and even expand meaning.

For example, ⁉️⚠️⭕️❌☑️✅ ✔️ can be used to exclaim, warn, and mark right and wrong. Emoji takes up 2 characters, so if you don’t have enough words or want to use multiple symbols, you can also use examples! √ × and other text symbols, for example, "⚠️ Share your experience | Don't buy this bag if you can avoid it!"

Okay, now that we understand the three prerequisites for creating titles on Xiaohongshu, let’s talk about how to create titles. The following title creation skills are tried and tested tips for creating hit titles. Once you learn them, your video readership will increase tenfold. It is a panacea for creating titles and can also be applied on other platforms. Of course, we want to emphasize here that the standard for judging a good title is not only how much traffic it brings, but also how many accurate fans you attract.

1. List the numbers

It is recommended to add numbers to titles whenever possible for the following reasons:

Compared with text, numbers are more intuitive in presentation and are more likely to attract viewers’ attention than titles with only text.

·Listing data to support your content can easily increase the credibility of your content. Appropriately adding authoritative data, height, weight and other information to the title will make it easier for people to trust you.

Listing numbers can help viewers make predictions. Your video or graphic will cover several aspects and points, which can be summarized in the title.

Example

"Become beautiful in summer vacation! 3 tricks for curly hair | High forehead | Double your hair volume", "5 minutes of arm shaping | Warm up and follow up exercises in one step", "159 | 60g slimming outfits for pear-shaped bodies"

The digital method is the simplest way to come up with a title. Promise me that when you don’t know what title to come up with, you must use this method. Once you use it, no matter how well you use it, the basic traffic will be stable.

2. Labeling

Labeling has two benefits:

·Attach identity labels and use people’s sense of identity to let users identify themselves with the person and achieve the effect of calling the person by name – Oh, this matter turns out to be related to me.

For example: "Good products that students can afford", "How much money can a financial white-collar worker make in Beijing in a year?" "Must-read for women | After reading "Selected Works of Mao Zedong", I suddenly became less impetuous"

· Label the content. If it is related to weight loss, the title must include "fat burning" or "slimming". If it is related to shopping, the title must include "save money" or "get a bargain". If it is related to travel, the title must include "Beijing" or "unpopular niche"... Nothing else, just make users pay attention to your content when they browse it for the first time, and also make it easy for them to see your content when they actively search for keywords.

For example: "How to choose a suitable yoga training school in Beijing?" "Where to go on weekends | Beijing's largest night market [Guochao Market]".

But regarding content tags, many people are confused. What kind of keywords will be extracted by the background?

Here I would also like to share with you a trick for determining the background tags of content. Share the published content, which can be your own or other people's similar content, to Moments. After sharing, click on the content from Moments and share it again. Then, when you make the second share action, you can see the main tags added to the content in the background. P.S.: What I said may be a bit confusing, but it is very simple, you will know it after trying it yourself~

3. Talk about interests

Present the value that users can get after reading your content in the title.

For example, [iPad] How do I take notes for study | notability - solving learning tools

Experience｜Sincere and practical information! How I successfully lost 30 pounds - Solving body anxiety

A must-have for forgetful people! Say goodbye to workplace involution, always be confident - solve workplace involution

This point is also closely related to your topic. Since it is about interests, it will definitely be more accurate if you speak to people in a certain circle. Therefore, we need to think about the real needs and pain points of this type of people. For example, for those who want to learn, rather than directly absorbing a certain type of knowledge, what they need most may be an efficient and systematic learning method; for those who want to lose weight long-term, rather than being told how to exercise, they may be more curious about the experiences and processes of similar people, and ways to lose weight without exercise; for workplace novices, rather than solving the emotional friction in the workplace, they may need a simple and rough recommendation of good things because they have heard too many truths.

Therefore, when it comes to interests, it actually tests your insight. The more accurately you touch the pain points and the more accurate your G-spots are, the closer you are to a hit product.

4. Interaction

Use questions and exclamatory sentences to add interactive elements to the title.

For example: "How come I am still fat even though I exercise every day?" "Do ordinary people still have a chance on Xiaohongshu?" "I shouldn't be the last one to know this!!!" "Now even Cha Yan Yue Se has a partner????"

One of the benefits of this method is that it awakens the same questions or feelings in users' minds, allowing users to have a strong sense of identification with your content.

At the same time, this method has another benefit, which is that it can increase the audience's activity and make people who see the content want to actively interact with you, which can greatly increase the number of messages in the comment area.

5. Pay attention to the person

This method is very similar to method 2 "labeling", but it still needs to be discussed separately because it is really important!

In the process of creating titles, we should not only use colloquial language, but also use more first-person "I" and second-person "you".

Using the first-person pronoun "I" can enhance the trust endorsement of the content and make users accept seemingly exaggerated and absurd things in one second and click on your content. For example, "After working for two years, my monthly salary as a copywriter has increased from 4k to 400,000 per year."

Using the second person "you" can greatly enhance the viewer's sense of involvement, thereby attracting users to click on your title. For example, "The Gaze is dedicated to everyone who is going through the darkest moment."

So don’t take this technique lightly! Important skill points, don’t be afraid to emphasize them a second time!

The above are the 3+5 techniques for creating titles for Xiaohongshu. Now that I have talked about the creation methods, it’s time to talk about it. There is also a particularly important point to warn everyone, that is - don’t be a clickbait title!

Please note that when choosing a title, we try not to be a clickbait. If it does not match the content of the video, or contains vulgar and uncivilized illegal words, it violates Xiaohongshu's guidelines for building a good community environment and may pose a risk to the account. Well, many people may not know what kind of situations will be judged as clickbait by Xiaohongshu. I have also sorted out the answers for you from Xiaohongshu’s official account “Xiaohongshu Creation Academy”.

There are three types of clickbait titles:

The first is overly exaggerated descriptions. Xiaohongshu’s official account, “Xiaohongshu Creator Academy”, clearly pointed out that overly exaggerated words or shocking formats such as “something happened”, “it went viral”, “shocking”, “unexpected”, etc. should be avoided as much as possible!

The second is to deliberately conceal key information in the title to create suspense, such as "A popular actress's top-secret privacy was leaked, so this is what happened!" This kind of mysterious approach that even deceives users to increase click-through rates is explicitly opposed by Xiaohongshu officials.

Another situation is that of exaggerated, provocative or compulsive titles, using titles such as "You must have never eaten...", "You are not Chinese if you don't watch this", "People who use computers frequently must practice this!" to induce or even force users to watch. These are all very undesirable.

So smart operators, don’t become a headline party just to pursue short-term traffic.

Author: Anya

Source: Bird Brother's Notes