Jack Ma, Lei Jun, Zhou Hongyi and other bigwigs followed suit and starred in TV series

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Recently, the e-commerce startup comedy "I'm on the East of Dream Avenue" held a launch conference at Guangdong Radio and Television Station, with Alibaba Pictures participating as a co-producer. Since it tells the story of ordinary e-commerce entrepreneurs, the figure of Jack Ma, the godfather of Chinese e-commerce, is naturally indispensable.

It is understood that Jack Ma will be acting for the first time, playing an entrepreneur in this drama, and Lei Jun, chairman of Xiaomi, will also be in the cast. Lei Jun's participation is expected. After four years of development, Xiaomi has become the third largest e-commerce website in China, second only to Alibaba and JD.com. In December last year, Xiaomi raised $1 billion in financing, and investors included Yunfeng Capital under Jack Ma.

Xiaomi is an important player in the e-commerce industry, and it is either in competition or cooperation with Alibaba, so it is not surprising that Lei Jun participated in the film. If Liu Qiangdong participated, it would be big news and would definitely make the headlines. However, according to my judgment, the possibility of Dong Ge participating in the film is almost zero. On the one hand, JD.com and Alibaba are in a head-on confrontation in B2C e-commerce and O2O, and it is obvious that the two sides are tearing each other apart; on the other hand, Liu Qiangdong has the Milk Tea Sister as a living signboard, which can save a lot of advertising fees and does not need to rely on Jack Ma's influence to show his face.

In fact, this is not the first time that Ma Yun has been involved in film and television roles. As early as 1999, Ma Yun suggested Zhang Jizhong to remake Jin Yong's dramas, and the first work was determined to be "Swordsman". Ma Yun insisted on playing his favorite "Feng Qingyang" in "Swordsman", but was eventually forced to give up because he did not have professional acting skills. It is said that Stephen Chow, who had been a spiritual friend for a long time, once planned to invite Ma Yun to play the Monkey King in "A Chinese Odyssey", but Ma Yun later denied the rumor and said that this movie had little to do with him.

In addition to Jack Ma, there are a large number of bigwigs who have an indissoluble bond with the film and television industry, such as Lei Jun mentioned above. In April this year, he made his first cameo appearance in the movie "The Godfather" and acted with Huang Xiaoming. It is said that Lei Jun did not forget to promote Xiaomi products to Huang Xiaoming while improving his acting skills. In May 2012, Lei Jun also starred in the micro-film "Our 150 Grams of Youth" to promote the Xiaomi 1 Youth Edition.

If we talk about the Internet tycoon who hangs out with celebrities and directors in the entertainment industry, it must be Zhang Chaoyang, chairman of the board of directors of Sohu. Almost all the first-line stars are his friends, such as Sun Nan, Han Hong, Wu Jing, etc. He not only appeared on Hunan Satellite TV's "Day Day Up" to sing "Dear, That's Not Love", but also made a brief appearance in "The Best Lady 3" with Huayi superstar Yao Chen. In addition, he played the domineering CEO in this summer's hottest movie "The Pancake Man", which left a deep impression on the audience.

Wherever there is Internet, how can we miss Zhou Hongyi? As a loyal fan of the novel "The Three-Body Problem", Zhou Hongyi also played a guest role as a military think tank expert in the movie version of "The Three-Body Problem", which was a great way to satisfy his acting addiction. I believe Zhou Hongyi must be very happy. After seeing the stills, a witty netizen replied: The next step is to wait for Jack Ma to play a guest role in the Three-Body Problem. Many netizens strongly called for Lei Jun, Li Yanhong and other Three-Body fans to make guest appearances, but things did not go as planned.

In my opinion, it is a good phenomenon and an inevitable trend that more bigwigs are participating in film and television dramas. With the in-depth integration of the entertainment industry and the Internet, it is conducive to promoting talent exchanges and cross-border cooperation between the two sides. The participation of Internet company leaders or executives in film and television dramas will gradually become normalized, and this trend is unstoppable. On the one hand, it reflects the openness and entertainment spirit of bigwigs, which is conducive to changing the inherent image of bigwigs in the public's mind that they are serious and out of touch; on the other hand, and more importantly, it plays a role in free publicity for the companies or products behind the bigwigs. If the film and television drama is popular, it will directly save a lot of advertising fees, such as the Red Dressed Leader implanting a 360-degree water droplet camera in "The Three-Body Problem".

Since the big guys appear in film and television dramas with an entertaining mentality, then we should do our due duty as audiences. Don't complain about their poor acting skills, but look at their performances with a curious mentality (under the euphemism of quietly watching you show off). Perhaps there will be unexpected surprises. What do you think?