Facebook is most afraid of users leaving. It keeps copying various App functions and collecting videos and news content to retain users. The longer users spend on Facebook, the closer it is to the ideal of "openness and connection", and the more money it can make through advertising. Here are 20 new tricks Facebook is using to swallow up the Internet. 1. Dedicated video channel (Video Feed) Facebook takes a different approach to video than YouTube. On YouTube, users choose videos to watch purposefully, while on Facebook, users browse videos casually without having to watch anything on purpose. 2. Suggested Videos If the user is watching a video, Facebook will recommend related videos to keep the user watching. When the video is finished, just swipe down the screen. 3. Picture-in-picture video Users will get bored after watching videos for a long time and will leave. Facebook thought of this and developed the "Picture in Picture" feature, which allows users to shrink the video window and put it on one side of the screen, so that they can browse the news channel at the same time. This feature is absolutely a magic weapon for MVs. 4. Instant Articles Pre-store articles and display them in the Facebook app, and the articles load very quickly. In the past, Facebook jumped to the web pages of third-party content providers through links to obtain content. The old method was very slow, and secondly, users were likely to never return to Facebook. Instant Articles overcome these shortcomings. 5. Facebook Add A Link To share a link, users can search for the content they want to share using keywords in the Facebook status edit box and then directly select it. Previously, users had to find the content on the web, copy the URL, and then paste it into Facebook. 6. Trending Topic Sections Facebook's trending stories, which cover politics, technology, sports and entertainment, eliminate the need to read newspapers. 7. Facebook Buy Button To shop, you don't have to leave Facebook. With the "Buy" button, you can make purchases directly from the news channel. Payments are made using the credit card registered with Facebook. 8. Shopping Feed With a dedicated shopping channel, users no longer have to deal with news and can buy everything at once. The shopping channel only provides relevant products that users have "liked", saving the trouble of searching all over the Internet. 9. Shopping Search Engine The "Search for Products" box is a perfect example of a challenge to Google and Amazon. This feature searches for products based on the content shared on your and your friends' homepages. 10. Shopping Section On Pages Many small businesses do not have the power to build their own websites. Facebook hopes to replace the websites of these small businesses with homepages. To this end, Facebook has added "shops" and "services" features to the mobile homepage, so that small businesses can really make money instead of just getting "likes". 11. On This Day, similar to TimeHop Want to reminisce? Facebook wants you to use the "Last Day" feature to reminisce about your Facebook history, not TimeHop. 12. Facebook Doodle, similar to Snapchat Now, users can draw on Facebook photos, just like Snapchat, the disappearing-message app that is Facebook's biggest rival. So Facebook copied it, too. 13. Facebook Notes, similar to Medium Facebook's blog Notes was so ugly that it recently underwent a serious renovation. Now Notes looks a lot like Medium. Facebook hopes to use it for status updates and long-form writing. 14. Facebook Live, similar to Periscope Streaming services like Periscope and Meerkat are so popular that Facebook has launched its own product called "Live." But to avoid annoying boring people, it only allows celebrities and journalists to use this feature. 15. "For Sale" Group, Similar to Craigslist Strangers on Craigslist are still a concern. Facebook offers a "For Sale" group feature so users can buy from real people. The more people buy on Facebook, the more it can charge retailers for advertising. 16. Video Calling, similar to Facetime If users already use Facebook Messages to send short messages, why would they use another app for video chat? Messages locks users into the Facebook ecosystem, so ads can’t escape. 17. Facebook M Assistant The M in Facebook's "Messenger" is a personal assistant that combines real people and artificial intelligence. With it, you no longer have to use Google to search, or operate related apps, let alone do those trivial things yourself. 18. “Messenger Payments” (payment function), similar to Venmo You can pay your friends directly in Messenger, without having to use a dedicated payment app like Venmo. Once Facebook has your credit card information, it can sell other things to you in the future. 19. Messenger GIF Search Facebook has developed a built-in GIF browser and search engine for Messenger, so that users no longer have to use Giphy and Google image search. (The engine actually comes from Giphy) In this way, Messenger is no longer limited to SMS functions. 20. Big positive news: Facebook is entering VR What will replace the Web? Virtual reality! Facebook is moving into this space. News channels now support 360-degree videos in the style of virtual reality, such as movie clips from Star Wars. |
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