Summary of highlights of Apple's press conference: These things are worth seeing

After watching the press conference with so much difficulty, we really want to ask, who leaked the "inside information" that the iPhone SE 2 will be launched at this press conference? We promise not to beat you if you come out. Well, we really watched the entire two-hour press conference, and we were a little disappointed that we didn't see the legendary iPhone SE 2. However, some of the following points of the press conference are indeed worth seeing, and some of them are even related to our country.

Part 1: Related to our country

Apple Pay

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Apple Pay has been embraced by Apple users since its launch, and Cook also said that Apple's goal this year is to have more than 10 billion transactions using Apple Pay worldwide.

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Apple Pay is very popular in many countries around the world, especially in Australia, where its acceptance rate has reached 99%. In addition, Apple Pay will also support public transportation cards in more cities, starting with Portland, Chicago and New York in the United States.

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Now comes the key point. Apple Pay will also support public transportation cards in London, Moscow, Tokyo, and Beijing, Shanghai and Guangzhou in my country. As we all know, Apple Pay currently only has public transportation cards in Beijing and Shanghai. In other words, after many years, Apple Pay has added public transportation cards in Guangzhou. If nothing unexpected happens, it will be Lingnantong.

It is expected that Lingnantong Bus Card will be available to users along with the iOS 12.2 update. As of press time, Apple, which is always prompt, has also pushed the iOS 12.2 update as scheduled. In addition to many new features and a series of bug fixes, the newly added support for the second generation of Air Pods, which was released a few days ago, is also a big highlight.

Apple Arcade

As we all know, Apple's gaming ecosystem is doing very well. There are currently more than 300,000 games on the App Store, and the number of game downloads on the App Store has reached 1 billion.

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This time, Apple has joined hands with many game manufacturers in the world to launch the Apple Arcade subscription service.

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Apple Arcade is a game subscription service launched by Apple, which supports iOS, Mac OS and Apple TV. This subscription service is equivalent to buying a game once and for all, and you can enjoy the game without any ads or in-app purchases. All games can be played on all Apple devices, and all games can be played without an internet connection.

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The Apple Arcade subscription service is expected to be officially launched in the fall, but the conference did not announce the specific countries and regions where it will be launched. It only stated that it will be available in more than 150 countries and regions, so there is a high possibility that China will be included.

Part 2: Temporarily unrelated to our country

Apple News+

As a new upgrade of the Apple News app, you can now see richer news and information content. Not only that, users can also subscribe to magazine services at a price of US$9.9 per month. There are more than 300 magazines, and the content has been carefully re-formatted by Apple, making it look more pleasing to the eye.

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Of course, Apple continues to adhere to its consistent high standards of privacy protection and will not track users' reading content. But! Please note! ! All these services are currently not available in mainland China.

Apple Card

Apple Pay has become one of Apple's more successful services. This time, Apple took advantage of the success and launched the new Apple Card credit card, which can be applied for on the phone and easily used in combination with Apple Pay. It is worth noting that this card can be not only virtual but also physical. The physical card is made of alloy and is very simple and elegant. There is only the name and Apple logo on the card.

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This credit card has no annual fee or handling fee, and can also participate in Apple's card swiping cash back program (3%). Of course, it is expected that this service will not be available in the Chinese mainland market.

Summarize

Although I didn’t see the most anticipated iPhone SE 2 after two hours of persistence, I was able to feel some of Apple’s future service development trends from the Apple press conference. It can be said that Apple, which has suffered setbacks in hardware, urgently needs to make achievements in software services.

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Of course, domestic friends don't need to be disappointed. Although most of the content is irrelevant to us, the content of the Apple conference still gave us a vivid demonstration lesson. When will most of the domestic conference speakers be able to reach this level? This is also worth learning. OK, goodbye to WWDC in June! However, today we talked about so many software services in one breath. What other software services can be talked about at WWDC besides iOS 13?