360 Mini Programs are designed for all scenarios, breaking the boundaries between PC and mobile terminals.

On July 5, 2019, the 360 ​​Mini Program public beta launch conference with the theme of "Born from the Boundary" was held at Beijing Jiarui Cultural Center. Focusing on the "big screen scene", Yang Jiongwei, senior vice president of 360 Group, Liang Zhihui, senior general manager of 360 Group, Xu Zhibin, founder of Jianshi Technology, Liu Leiming, partner of Aladdin, Zhang Xiaofei, COO of Global Online School, Wang Yin, CMO of Great Wisdom, and Wang An, CEO of Digital Paradise (Dcloud), and other platform, industry, and developer representatives gave speeches and discussions. Hundreds of elite developers, mini program ecosystem chain manufacturers, and industry experts witnessed the birth of the full-scenario mini program ecosystem.

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360 Mini Programs are born to create a full-scenario Internet

"PC website era - mobile APP era - mini program era" has become the industry-recognized path of Internet evolution. Compared with PC websites, mobile APPs have a stronger interactive experience on the user side, which is beneficial to private domain traffic operations for developers, but they also face the disadvantages of single scene, difficult connection, high development and customer acquisition costs, and single wake-up method. The emergence of mini programs allows users to have a convenient experience of point-and-click use without downloading and installing, and also reduces the R&D costs of developers, which makes "super APP + mini program" an indisputable pattern in the current Internet era. Yang Jiongwei, senior vice president of 360 Group, shared an insight-at present, "super APP + mini program" does not fully meet all the needs of current Internet users, especially at the connection level between PC and mobile terminals, there is still a large gap in user experience.

"What users want is not mobile Internet, not mobile phones, nor PCs, but full-scenario Internet. Large and small screens or even multiple screens will be the new normal of full-scenario Internet. 360 Mini Programs will bring users a full-scenario experience," said Yang Jiongwei. "When we were young, we had a black and white TV at home. 20 years ago, we had a mobile phone. Today, with the Internet of Everything, each of us has more than one screen at home, and each screen has different needs and scenarios. What users need is not simply mobile Internet or PC Internet, but full-scenario Internet with uninterrupted use and undivided information. The emergence of 360 Mini Programs has made up for the lack of large-screen usage scenarios for Mini Programs for users."

360 Mini Programs connect PC and mobile terminals, covering scenarios where it is inconvenient for users to use Mini Programs on mobile terminals, such as office, study and some entertainment scenarios that require a high degree of immersion. This will help level the two troughs of mobile Internet users' usage time periods and assist developers in fully integrating into all user usage scenarios.

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(Distribution chart of usage time for mobile phone screen and large-screen PC users)

For application scenarios that require "strong input and strong output", such as watching videos and making PPTs, 360 will open up the "end" capabilities for mini programs, allowing large and small screens to interact with each other, with both the interactive functions of APPs and the visual experience advantages of large PC screens. Taking the online video mini program as an example, 360 can provide functions such as "breakpoint resume, cache, drama reminder, and message update".

At the same time, 360 Mini Programs will support multi-window and multi-line operation on the same screen, and instant switching between large and small screens, so that work and life can be balanced. 360 Mini Programs will also support seamless switching between multiple scenes on PC and mobile terminals, improving user experience and efficiency.

360 Mini Programs help PCs shift from public domain traffic to private domain traffic, helping developers retain users and enhancing the operational capabilities of private domain users. Giving Mini Programs more connection methods on PCs essentially helps developers reach and retain users, and this connection is a two-way interaction, not a one-way push.

"In terms of migration costs, 360 mini programs will be highly compatible with mainstream mobile mini programs," said Yang Jiongwei.

An entrepreneur once said that from websites to apps, and then from apps to mini programs, the changes of every Internet product are similar to the changes of human groups. Yang Jiongwei also mentioned this at the end of his speech, "In the past era of websites centered on browsers and searches, there was only one god, which made many giants dominate; in the era of mobile Internet, apps are different ancient ethnic groups, separated from each other and difficult to communicate; and today's mini program era is an individual era centered on mini programs, and super platforms empower mini programs. This era will inevitably produce many super mini programs, and platforms will become infrastructure like water, electricity and transportation. The birth of 360 mini programs will effectively complete the mini program ecosystem and create a full-scenario Internet." Yang Jiongwei called on developers to embrace this Internet era of humanistic individuals and create mini programs.

360 Mini Programs bring new scenarios, new ecosystems, and new connections

Liang Zhihui, senior general manager of 360 Group, summarized the changes brought by 360 Mini Programs with the three keywords "new scenarios", "new ecology" and "new connections". The new scenario means that the platform has brought users a new upgrade from searching for information to searching for services, from personalized content acquisition to personalized content and services acquisition, from browser search to acquiring content to calling up Mini Programs on the desktop. In the new scenario, it only takes 3 minutes from planting grass to pulling grass. The new ecology means that the closed-loop path of 360 Mini Programs' rapid research and development, promotion, and realization has brought new development bases for developers. Based on 360 big data, 360 Mini Programs will break the barriers of isolated industries such as education, games, tourism, e-commerce, and finance, and bring new connections.

Liang Zhihui said: "The creation of a platform ecosystem is inseparable from everyone in the industry. While 360 ​​Mini Programs provide developers with traffic, entry, scenarios, funds, technology, big data and cloud storage services, it will also attract a large number of industry chain service providers to serve developers and users. We can see the interconnection of traffic between Mini Programs, the closed loop of hundreds of billions of web page traffic, and the commercial innovation and monetization capabilities that 360 can help developers achieve."

In addition to providing developers with more open and comprehensive capabilities from the product side, Zhang Lian, the head of 360 Mini Program operations, introduced the Mini Program developer support plan - "Yuejie Plan", which fully empowers developers through three pluses and one minus: increasing traffic, increasing publicity and promotion resources, increasing funds, and reducing technical costs, creating a Yuejie symbiotic matrix, achieving developer interest sharing, and promoting the healthy development of the ecosystem. This includes 10 billion traffic entrances based on 360 browsers, security guards, search and navigation products, 700 million fund support, 10 million bonus pools, Mini Program dissemination resources, support for the creation of popular products, technical support and big data empowerment, etc., to help developers lower the entry threshold.

Developers are happy to see more super platforms join the mini program market

The development of mini programs is inseparable from users, developers, and every participant in the industry chain, and even more so from super platforms such as WeChat, Baidu, Alibaba, and 360. Xu Zhibin said, "Developers care about traffic, platform openness, and commercial realization. Developers can build a wider traffic pool at the new super platform traffic entrance to reach new groups, join new entrepreneurial tracks, and use new incubation bases to find more users and realization opportunities."

Later, at a roundtable forum hosted by 360 Senior Product Manager Huang Jianxin, 360 Group Senior Vice President Yang Jiongwei, Aladdin Partner Liu Leiming, Global Online School COO Zhang Xiaofei, Dwisdom CMO Wang Yin and Digital Paradise (Dcloud) CEO Wang An discussed the future and direction of industry development.

As an important part of 360's Internet business, 360 Mini Program is an innovative attempt based on 360's advantages in PC. It is also a "leap-over" exploration from PC to Mini Program era. Whether it can complement the Mini Program ecosystem, build a full-scenario Internet, and bring new scenarios and connections to users and developers is something worth looking forward to.