Apple to launch new iPhone SE: Price in China starts at 2,999 yuan, with target of 30 million units shipped

Apple is ready to release the new iPhone SE, which will be released in the near future, while the iPhone 12 series will be released separately in different versions.

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Recently, foreign media reported that Apple is currently preparing for the launch of the new iPhone SE. Thanks to China's speed in controlling the epidemic, Foxconn factories can resume production in an orderly manner.

It is reported that the new 2020 iPhone SE will use the same A13 chip as the iPhone 11 series. It will come in three colors: white, black, and red. It uses the same design as the iPhone 8, provides a 4.7-inch screen, provides fingerprint recognition function, removes 3D Touch, adds support for Express Card and future CarKey, and has a single rear camera. The solution may continue the 12-megapixel solution of the iPhone 8.

In addition, the new phone will have three versions: 64GB, 128GB and 256GB. The starting price is expected to be US$399 (RMB 2,805), and the corresponding domestic price may be RMB 2,999 or RMB 3,299.

In addition, Apple's industry chain stated that Apple did not lower its new iPhone SE shipment target due to the epidemic, and it is expected that the annual shipment will still be more than 30 million units. It will shoulder the burden of more than 200 million units of iPhone's overall shipments this year, and the new iPhone SE will become an important growth driver for Apple in 2020.

However, some industry insiders believe that although Apple can focus on the sales of the new iPhone SE in the Chinese market in the early stages, since the phone does not support 5G networks and its price does not have much advantage over the iPhone 11 and iPhone XR series that are currently on sale, its sales will definitely not be very impressive.

In addition, Jeff Pu, an analyst at market research firm GF Securities, shared an Apple research report. He believes that due to travel restrictions and transportation issues, the launch of Apple iPhone 12 may be delayed.

The report pointed out that the iPhone 12 is currently in the EVT stage, which is the engineering verification test. The EVT of the 5.4-inch and 6.1-inch iPhone 12 has been postponed for two weeks to the end of April, and the EVT of the 6.7-inch iPhone 12 has been postponed to mid-May. This means that the 5.4-inch and 6.1-inch iPhone 12 will be released in September, while the 6.7-inch iPhone 12 will have to wait until December.