What if the US bans it? The world's most profitable non-game app in August: TikTok is unrivaled

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As the date of the US government's ban on September 20 approaches, the acquisition of TikTok has entered the final stage. To whom will its US business fall?

According to the August data released by Sensor Tower Store Intelligence data, in August 2020, the world's highest-grossing non-game application was TikTok, with total revenue of more than US$88.1 million on the Apple Store and Google Store, 6.3 times its revenue in the same period last year, of which approximately 85% came from China, 7.8% from the United States, and 1.4% from Turkey.

It is worth noting that the downloads of TikTok's competitors have soared since the US government began threatening to ban TikTok in July. In fact, these TikTok alternatives have been working hard to increase their market share since the beginning of 2020 and have been making steady progress.

Although the number of installations of TikTok and its competitors in August both decreased month-on-month, the number of monthly active users (MAU) of several major competitors of TikTok in the US market has increased. In August, the MAU of TikTok competitors increased by 12% compared with July and 49% compared with January. This may indicate that these TikTok competitors have attracted the interest of some US users who are looking for alternatives to TikTok.

Currently, TikTok is still in the leading position in the field of short video sharing. Although its installation volume has decreased compared with August, it is still slightly higher than June and has increased by 51% compared with January. In the Google Store, TikTok is classified as a social application. American consumers spent about $6.6 million on the software, accounting for 4% of the approximately $181 million generated by applications in this category.