Tencent is fighting against TikTok with another ace up its sleeve: a simple editing app that you can use in seconds

Recently, Tencent released a very easy-to-use video editing app, Miaojian. According to the introduction, it can be used to quickly edit wonderful videos.

We know that Tencent’s short video business has been lukewarm, and emerging video communities such as Douyin have put Tencent under pressure.

This Miaojian APP is an important chess piece in Tencent's layout in the field of short videos . How does it perform? Let's take a look.

Minimalist interface, easy to use

When you open Miaojian, you will see that its interface is very simple. The homepage only has three function entrances: "Import materials", "Input text or recording" and "Draft box". Miaojian not only has a simple interface, but is also very easy to use.

Import materials to automatically generate exciting videos

Miaojian provides users with a fool-proof video editing function. Users only need to choose to import materials, and then select the video or picture to be edited. Miaojian will automatically analyze the video or picture , and then enter the editing page to select the favorite template to generate a wonderful video.

On the editing page, Miaojian has prepared a number of video templates for users. All users have to do is choose one they like and apply it.

Users can directly send the edited video works to their WeChat friends, Moments and video accounts . From this aspect, Miaojian can also be considered an excellent match for WeChat video accounts, or even the official entrance.

In terms of editing functions, users can long press the video in the editing interface to summon the video editing tool . Currently, Miaojian supports video capture and picture adjustment functions.

Video capture function

Miaojian will recommend video music based on the identified video or image content. The music and text in some templates can be customized.

For example, if there is a template with lyrics, users can choose their favorite songs. However, the editor did not find the song search function, and could only choose from the songs recommended by Miaojian.

In addition to music, Miaojian also supports adding text and stickers to videos, and supports WeChat emoticons.

You can also play this way without any material to generate video text or recording

Miaojian also provides a useful function for users, that is, users do not need to prepare video materials, just need to input the required text or recording, and then Miaojian will automatically help users generate a video with narration, but there are only 4 templates provided at present, which is a bit too few! This function is very suitable for making narration or confession videos.

Generate video based on input text

Generate subtitled video from recording

Summarize

Do you think that's all the functions of Miaojian? Yes, you guessed it right. Miaojian lives up to its name very well, allowing users to make videos in seconds, and the operation is "simple". Fool-proof operation, do you like it?

In fact, through this product, we can still explore some of Tencent’s layout ideas in the field of short videos.

Through the Miaojian APP, the threshold for producing short videos has been greatly lowered (short videos can be automatically generated by entering text), generating a large number of short videos to fill the WeChat Video Account ecosystem , thereby making up for the accumulation disadvantages of latecomers such as Video Account and competing with Douyin.

Currently, Miaojian only has an iOS version, and Android users need to wait. Do you think WeChat Video Account can become popular with the help of Miaojian APP? Welcome to leave a message to discuss.

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