WeChat's major update: Video accounts can now post 1-hour long videos

With the cheap price of traffic, video has become the main way for people to entertain themselves nowadays, and it is also a battlefield for major Internet companies to compete for.

Tencent has already established a firm foothold in the long video field with Tencent Video, but Weishi, a short video product, has been slow to gain popularity and has been integrated with Tencent Video into the online video product department.

Don’t forget that Tencent has another killer weapon, which is WeChat’s Video Account. In the second quarter of 2021, the monthly active accounts of WeChat and Wechat have reached 1.25 billion. WeChat Video Account will have considerable explosive power in the future, and WeChat is also actively promoting it.

When it was first launched, it only supported the release of videos that were less than 1 minute long, but later it was increased to 30 minutes. Now, it is possible to release videos that are 1 hour long by default.

In addition to the increase in video length, a new upper limit has been opened for video size. Originally, the video account assistant only supported the release of 1GB in size, but now it has been opened to within 2GB . From this, we can know that the resolution and bit rate of supported videos will become higher and higher in the future, which means that the clarity will be improved.

In addition to improving the user uploading experience, WeChat is also committed to promoting video accounts.

Not long ago, WeChat began to support setting videos in video accounts as Moments covers. This time, the video account assistant also added a new "activity" function to the publishing interface, allowing users to select a theme activity suitable for their video before publishing it, in order to increase the exposure of the video.