Large website optimization techniques and ideas

The reason why the title is written as "optimization suggestions" instead of "optimization plan" is because there are too many styles of large websites, and even if the same system is used, the large websites created must be analyzed specifically for each website.
However, no matter what you learn, you should learn its spirit and ideas, rather than the learning method. The specific method needs to be utilized and designed in combination with the specific situation, and at the same time use spirit and ideas to guide the improvement and development of the future website.

Large websites use this as an example: (image for reference only)

Optimization suggestions:
1. Use 1-2 top industry keywords on the homepage, or use the keyword of the website name.
like:
All job information for 2008 is available at 51job. The key words are: Job search China Timber Network - the leading trading platform for China's timber industry. The key words are China Timber Network and the one after that is the brand slogan.
China Ceramic Network - All ceramic information is on China Ceramic Network. The key word is China Ceramic Network and the one behind it is the brand slogan.

2. Make a systematic plan for keywords in the industry.
2.1. Do website keyword planning and divide the keywords into hot, medium and partial according to their difficulty. Medium popularity, such as "SEO Forum" relative to "SEO".
2.2. Make the home page hot, column pages hot and medium, and content pages focus on long-tail keywords.
2.3. In the early stage, you can use a long-tail keyword record sheet to record keywords and the corresponding URLs, and develop a program to handle it in the middle and late stages.
Please learn more about this knowledge point here: http://edu.seowhy.com/thread-1467-1-1.html

3. The structure of the website.
3.1. Be as organized and tree-like as possible. Home page, List 1, List 2, and specific content page.
3.2. On each list or column page, only the content under this column should appear as much as possible.
3.3. Each content page can be interconnected with the content under other columns. Please refer to "Baidu Knows" for the above.
Please learn more about this knowledge point: http://edu.seowhy.com/thread-402-1-1.html

4. Personalize the main navigation and secondary navigation.
4.1. Main navigation, which is the navigation of the upper part of the website. When a website has a lot of web pages, the main navigation may not be exactly the same. Some special column content can use different main navigation, and some keywords can be added to the main navigation.
4.2. Secondary navigation, that is, the navigation in the footer of the website. When there are a huge number of web pages, do not make the sub-navigation of all web pages the same, but give some web pages a personalized sub-navigation. In this way, the number of secondary navigations can be expanded.
4.3. The main navigation and secondary navigation should use keywords with slightly stronger competitiveness in the column page or list page.
Please learn more about this knowledge point: http://edu.seowhy.com/thread-1425-1-1.html

5. Interconnection of website content pages.
5.1. If long-tail keywords of other pages appear in the content of each content page, a link will be added;
5.2. Each content page has sections like: "Related articles", "People who read this article also read", "Latest articles in this column";
5.2. For each content page, create a “hotspot section”, such as the “hot news” in the above picture. The purpose is to promote certain special content and keywords.

6. Plan keywords.
6.1. For news happening in the industry, pay attention to organizing content publishing as soon as possible, pay attention to the search terms that users may use, and focus on optimization;
6.2. Pay attention to analyzing the hot topics that have occurred in the industry, and plan relevant articles in a timely manner;
6.3. Put the planned keyword anchor texts into the “hot section” or “hot news”. (As above 5.2)

7. Combine with specific industries and use your talents to explore more search traffic points. . .
SEO for large websites requires a huge investment of time and effort, but when done well, it can yield very substantial returns.
If you are a large website operator and if you plan to develop in the long term, it is recommended to form 2-3 technical teams dedicated to SEO. We should not just focus on a few key words.