SEM account structure, how to apply Baidu search promotion account structure?

The four-layer account structure and the many-to-many relationship between keywords and creatives are the two most important points in the account structure of search promotion. Using the account structure of search promotion, how to apply the SEM account structure and Baidu search promotion account structure? Let’s learn more about it with Dongguan Network Promotion Editor!

SEM account structure, how to apply Baidu search promotion account structure?

1. Develop a detailed promotion plan

1) Based on the purpose of promotion, establish different promotion plans to achieve different promotion goals. For details, please refer to the tips for establishing promotion plans.

2) Group keywords with similar meanings (e.g. IELTS training - IELTS English training) and the same structure (e.g. learn English - improve English) into the same promotion unit to write creative ideas more specifically. For details, please refer to the tips for establishing promotion units.

SEM account structure, how to apply Baidu search promotion account structure?

2. Conduct flexible promotion management
1) Set up different promotion areas for branches and different products/businesses

For example, you are a language training institution with branches in Beijing, Shanghai and other places. Each branch only accepts students from the region and nearby areas. Then you can create a promotion plan for each branch and set up different promotion areas for each branch.

2) Allocate different promotion budgets for different promotion plans. For example, if you are mainly engaged in tourism business all over the country and hope to increase promotion efforts during the peak season of each tourist attraction, such as promoting Hainan tourism in winter and Bashang Grassland in autumn, you can establish a promotion plan divided by each tourist attraction and flexibly allocate the overall budget in each promotion plan. Or, if you are trying a new batch of keywords for the first time, you can try to create a separate promotion plan for them and control the consumption level of the new words by setting a certain budget.

SEM account structure, how to apply Baidu search promotion account structure?

3. Implement scientific effect evaluation and optimization
1) Accurately evaluate the promotion effects of different promotion plans (such as product lines, phased marketing events, etc.) and different promotion units (such as product word categories, popular word categories, regional word categories, etc.)

For example, if you are a chain of wedding photography stores and want to temporarily promote a batch of keywords and creatives that highlight discounts and promotional information in conjunction with a recent one-month promotional campaign, you can set up a separate "January Promotion" promotion plan to distinguish it from daily promotions and accurately evaluate the effectiveness of this promotion. After the promotion period ends, you can pause the promotion unit for future use.

2) Test different styles and expressions of creativity for the same set of keywords, and compare and evaluate the appeal of different creativity to netizens through creative reports, and continuously optimize the quality of creativity