What are the channels for online promotion of educational institutions?

The development of the Internet has a history of more than 20 years. Many industries are using the Internet for marketing and promotion. The same is true for educational institutions. Many training institutions have their own online promotion and marketing teams, ranging from a small one with just a few people to hundreds of people. In addition, some training institutions in fourth- and fifth-tier cities also attract investment through the Internet, which is enough to illustrate the importance of online promotion. So what are the channels for online promotion of educational institutions in Dongguan? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

What are the channels for online promotion of Dongguan educational institutions?

1. The online micro-website enrollment official website is the most representative official platform for management training institutions. Many parents or students directly consult and leave messages through the official website to enroll. However, building a PC official website is time-consuming and labor-intensive, and it also requires promotion and maintenance. Therefore, the micro-website has become one of the fastest choices for educational institutions. When building its official website, you can directly connect it to the school’s WeChat public account, or you can directly promote it through WeChat Moments, which can quickly produce results.

2. Online micro-mall enrollment The micro-mall can enroll in courses and pay online. Students can directly choose courses to enroll in, and can also purchase teaching materials and teaching aids, etc.; realize online registration.

3. Micro-scene enrollment When it comes to micro-scene, I believe everyone is familiar with it, which is the dynamic promotional page we often see in the circle of friends. During the enrollment activity promotion season, holiday enrollment promotion, etc., you can directly leave a message online and invite friends to participate.

4. Mini Programs Many organizations have established their own mini programs, which allow users to conduct transactions directly on the mini programs by directing traffic through WeChat official accounts.

5. Soft-text marketing uses news sources, WeChat Moments and other media to make many people see it and generate the urge to buy.

6. Video marketing is carried out through short video platforms such as Douyin and Xigua Video, so that everyone can feel the scale, formality and cost of the organization.

7. Use SEM and information flow to attract investment through paid channels, so that everyone can see your information first.

The above are the channels for online promotion of Dongguan educational institutions? As for the specific content, there are actually many promotion methods in the education and training industry. The most important thing is to find one or two that are suitable for your company. If you have any questions about this, you can contact Dongguan Network Promotion Feng Chao! WeChat: jimifeng01.