How to optimize 360 ​​bidding keyword ranking? What are the precautions?

For bidding promotion personnel, in addition to Baidu bidding promotion, we also need to operate 360 ​​bidding promotion, Sogou bidding promotion, Shenma bidding promotion and other platforms. Today, Dongguan Feng Chao will talk about 360 bidding promotion ranking optimization. How to optimize the 360 ​​bidding keyword ranking? What are the precautions? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

How to optimize 360 ​​bidding keyword ranking? What are the precautions?

Promotion Plan
1. How to set up a promotion plan for a general multi-business account
1) Multiple plans can be divided according to dimensions such as products/services, promotion budget, and promotion regions;
2) A separate plan can be established for special events such as promotions and activities.
2. How to set up a promotion plan for a single business account
1) Can be managed under one plan;
2) It can also be divided into multiple different plans according to keyword type.
3. How to set up a promotion plan for large multi-business accounts
1) Type of product/business being promoted;
2) Promotion area;
3) Promotion budget.
Principle: The division logic should be clear and the grouping should be refined, and keywords with similar meanings and the same structure should be placed together.
Promotion Group
1. Determine the theme uniqueness of the promotion group and keywords (keyword part of speech)
2. It is best to keep the number of keywords within 15-30 for each promotion group
3. Separate high-traffic, high-consumption, and high-conversion keywords

Principle: Segmenting promotion groups is conducive to editing highly targeted creatives and attracting target audiences, thereby obtaining more effective clicks and improving conversions.

Keywords
1. Keyword selection
1) Find the core keywords and obtain the core words according to the needs of the enterprise;
Get core words from corporate websites.

2) Expand core keywords. Use "Add keywords - Search keywords" in your account to expand keywords.

"Octopus" free combination expansion keywords;
Search term report/360 analysis data search term expansion keywords.

3) Filter keywords according to the delivery target and budget;
Different keywords have different positioning, and they can be used to filter keywords.

4) Rationally classify keywords and add more promotion groups under the promotion plan, and divide keywords with different parts of speech into different promotion groups.

2. Keyword Bidding
1) First understand the average price of the industry, and then adjust the bid based on the customer ranking requirements;
2) Do not use campaign plans and campaign group bidding, bid for each keyword separately. If there are many keywords, use Add Keywords - One-click Generate Plan to refer to the keyword suggested bids;
3) Combined with the actual ranking of customer promotions, refer to the one-click generated plan suggested bid, the suggested price on the left, and the top three suggested prices on the left to adjust the price;
4) For keywords with high traffic and high bid, you can choose relevant long-tail keywords for promotion;
5) For important keywords, you can set a high bid. For unimportant keywords (such as crowd keywords and competitor keywords), you don’t need to bid high just to gain an advantageous position.
6) For customers who require the top three rankings, we will add an automatic bidding strategy and automatically adjust the rankings.

3. Keyword matching method The matching method is very important and should be customized according to the customer's promotion situation. Generally speaking, as long as the search is accurate, appropriately broadening the matching method will be beneficial to the display volume.

Creativity
The creative idea should be written according to the part of speech of the keywords in the promotion group. It should be tempting to attract people to click. Pay attention to the fluency of the sentences and the use of wildcards. It is best to use the longest keyword in the promotion group within the wildcard. It is best to have 2 to 5 creative ideas under each promotion group. The key words need to be used in coordination with all parts of the creative idea to achieve the best effect.

The budget is set based on factors such as the nature of the industry, keyword bids, promotion area, promotion time, etc., and is combined with the customer's budget ideas to set the promotion budget.

The promotion area is set according to the nature of the industry, the areas covered by the customer's business and the optimizer's suggestions.

Only by keeping the customer account online with high search volume and high display volume during the promotion period can conversion be provided.

There is a detailed data analysis in the background of the effect evaluation data account, which allows you to view the basic data report and dimensional analysis report in the effect evaluation, analyze the online marketing data, and improve the bidding strategy in a timely manner. Based on the account's offline time, words with high search volume and high conversion rate, we sort out optimization plans for customers.

360 Analysis Data Install the 360 ​​Analysis code and go to the statistics page to view real-time data, traffic sources, promotion analysis and visitor analysis. Optimize the account background according to statistical data to achieve better promotion results.